“Boss, one grilled live fish with fermented chili flavor!” On the evening of December 20th, the banks of the Gongshui River in Xuan’en were brilliantly lit. The aroma of live fish grilling over charcoal filled the air, and the bustling sounds from the grilled fish shops stretched from the main street deep into the alleys.
Not long ago, Xuan’en Grilled Live Fish was selected for the “Most Hubei” Flavor Journey’s Top Ten Must-Try Foods list, becoming one of the ten culinary delights recommended by Hubei’s cultural and tourism sector to national tourists.
In just a few years, it has grown from a street food into a “golden name card.” What’s the secret behind this?
“We used to rely on experience for grilling fish, but now we have to follow ‘competition standards’!” Liu Jincheng, owner of the Xuan’en Riverside Grilled Live Fish shop, still remembers the tension and excitement from the grilled live fish competition.
Starting last year, the Xuan’en County Federation of Trade Unions moved labor competitions into the food market, successively hosting a Grilled Live Fish Carnival and a Xuan’en Grilled Live Fish Competition, attracting businesses from across the county to compete on the same stage and showcase their best skills.
“The judges weren’t the only ones scoring; tourists were too. We pulled out all the stops, hoping the flavor would make them stay,” Liu Jincheng said. From selecting ingredients, marinating, grilling, to seasoning, he strives for perfection in every step.
Multiple “competitions to promote training” sessions have comprehensively pushed practitioners to upgrade their skills—from product flavor and food safety to service attitude. “We used to marinate fish by feel, now we have to precisely control the salt-to-sugar ratio. We used to grill by judging the fire, now we have to learn to use temperature control equipment,” said Chen Guoqiang, owner of Brother Qiang’s Grilled Live Fish shop with 28 years of experience. He noted that the competitions not only boosted consumption but also established standards for the entire industry, setting benchmarks for ingredient freshness, operational hygiene, and service response speed.
Behind the sizzling grilled fish is the vivid practice of the Xuan’en County Federation of Trade Unions using labor and skill competitions as a lever to propel “small grilled fish” into a “big industry.”
Today, the number of grilled fish shops in Xuan’en has rapidly grown from just over 10 to 160. They have innovatively developed 24 different flavors and cultivated the “Xuan’en Grilled Fish Master” labor service brand. The county sells over a million grilled live fish annually, with a comprehensive output value exceeding 1.5 billion yuan, directly providing more than 2,000 jobs and indirectly driving employment for over 10,000 people in related sectors like aquaculture and agricultural product sales.
Beyond grilled live fish, the local focus has also turned to specialty industries like Gong tea and golden pears. Facing a talent gap in the tea industry, the County Federation of Trade Unions implemented a tiered competition strategy. Large-scale tea enterprises hold comprehensive skill contests at least once a year; professional cooperatives organize specialized competitions for spring tea picking and handmade tea processing according to the farming season; and small and micro-enterprises flexibly conduct “micro-competitions,” supported by a “subsidy-by-reward” policy.
Currently, competition coverage among the county’s large-scale tea enterprises has reached 100%, and a group of skilled tea industry professionals proficient in both technique and management have emerged.
It is reported that the Xuan’en County Federation of Trade Unions organizes over 30 national, provincial, and prefectural-level “trade union” branded activities annually, including the “Trade Union Cup” series of ball games and the China National Folk Dragon Boat Open, with participation exceeding 100,000 person-times. “Competition is not the end goal; nurturing talent, revitalizing industries, and warming people’s hearts are the fundamental purposes,” said the leading official from the Xuan’en County Federation of Trade Unions. They stated that the future will continue to deepen the path of “cultivating talent through competition and revitalizing industry through competition,” allowing more “small competitions” to release “great energy.”