That is the sharing of FLC Group Chairman Trinh Van Quyet at the seminar ‘Gia Lai: Activating the Sea – Highlands Axis’ held in Quy Nhon Dong ward, Gia Lai on the morning of March 27.

According to him, to develop, “resort towns and aviation must be intertwined like lovers.” The goal is to bring guests in the fastest and have them leave the slowest; only by having tourists stay for extended periods can spending be attracted.

At the seminar “Gia Lai 2026: Activating the Sea – Highlands Axis,” experts pointed out that Gia Lai possesses full potential and advantages for tourism development, yet it remains like a sleeping beauty.

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Connecting the Sea – Highlands Axis

The Chairman of the Gia Lai Provincial People’s Committee stated that after the merger, Gia Lai converges full potential to develop forest and sea tourism. Gia Lai has five factors to promote tourism development in the coming time.

The locality has a favorable geographical location along with natural resources bestowed with forests and seas featuring many distinct points such as Ky Co – Eo Gio and the Chư Đăng Ya volcanic area. These are advantages for connecting forests and the sea.

Secondly, Gia Lai has businesses with the mindset, vision, and dedication to this land to invest in creating distinctive destinations.

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The Chairman of the Gia Lai Provincial People’s Committee assesses that Gia Lai has sufficient potential and advantages to promote tourism development

The province has plans and strategies for tourism development aimed at maximizing natural advantages to create distinctive, memorable points. The spiritual culture and friendly lifestyle of the local people are assets.

The friendliness and hospitality of Gia Lai’s people will also be a factor in retaining and attracting tourists to return.

In 2019, when Gia Lai had all the elements for luck and an explosion but encountered the COVID-19 pandemic, the Chairman assessed that this explosive moment has now returned to Gia Lai once again.

This year, Gia Lai aims to welcome 15 million visitor arrivals, a 15% increase compared to 2025, with tourism revenue reaching 35,000 billion VND. This opens a new development phase for local tourism.

In this strategy, Gia Lai is shaping a new growth structure based on the sea – highlands tourism corridor, connecting the tourism space between the two centers of Quy Nhon and Pleiku.

The Deputy Standing Chairman of FLC Group shared that the sea – highlands axis is not just about the route but also a new destination. Tourists tend not only to go to see but to live within a journey, to remember, and to return.

To realize the goal of attracting tourists, it is necessary to answer questions on how to open flight routes connecting markets, bring more international tourists, and how to turn potential into attractive products.

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Gia Lai

Gia Lai is a mountainous province in Vietnam’s Central Highlands, historically home to indigenous groups like the Jarai and Bahnar. Its culture is deeply tied to traditional stilt houses, communal longhouses (*nha rong*), and vibrant gong festivals. The area played a significant role during the Vietnam War, with key sites like the Ia Drang Valley marking major historical battles.

Quy Nhon

Quy Nhon is a coastal city in central Vietnam, historically part of the ancient Champa Kingdom, with nearby ruins like the Tháp Đôi (Twin Towers) dating back to the 11th-13th centuries. Today, it is known for its beautiful beaches, relaxed atmosphere, and growing reputation as a tourism and economic hub in Binh Dinh province. Its history as a Cham port and later a significant Vietnamese settlement contributes to its unique cultural blend.

Ky Co – Eo Gio

Ky Co – Eo Gio is a scenic coastal area on Quy Nhon’s Phuong Mai Peninsula in Vietnam, known for its turquoise lagoon (Ky Co) and dramatic wind-carved cliffs (Eo Gio, meaning “Windy Pass”). Historically, the region was part of the ancient Champa Kingdom and later a significant trading area. Today, it is a popular tourist destination celebrated for its natural beauty and unique rock formations.

Chư Đăng Ya volcanic area

The Chư Đăng Ya volcanic area is an extinct volcano located in Vietnam’s Central Highlands, renowned for its distinctive crater shape and fertile soil. Historically formed by volcanic activity millions of years ago, its crater is now cultivated by local ethnic communities, creating a striking terraced landscape. Today, it is a popular scenic and cultural destination, especially during the annual November festival when the surrounding buckwheat flowers bloom.

Pleiku

Pleiku is a city in Vietnam’s Central Highlands, historically known as a strategic hub during the Vietnam War due to its location along the Ho Chi Minh Trail. Today, it serves as the capital of Gia Lai Province and is a gateway to exploring the region’s ethnic minority cultures and coffee plantations.

Quy Nhon Dong ward

Quy Nhon Dong is a ward (phường) located within Quy Nhon City, the capital of Binh Dinh Province in central Vietnam. Historically, the entire Quy Nhon area was part of the ancient Champa Kingdom, and later developed into a significant port and urban center. Today, Quy Nhon Dong is a modern administrative division of the growing coastal city.