Trip.com’s Global Partner Conference was held on the 6th. With the theme “Gathering Strength for Renewal, Traveling Together with Intelligence,” the conference announced the official evolution of its travel platform to the “Intelligent Engine 3.0” stage. It systematically proposed that AI technology will be the core driving force, aiming to comprehensively empower global partners across the tourism industry chain by providing intelligent tools, solving industry pain points, and breaking down market barriers. This collective effort serves the strategic goals of national “tourism power” construction and the modernization upgrade of the tourism industry.
Responding to the Call for “Smart Tourism,” Providing an Industry-Level Intelligent Toolset
Facing the requirements outlined in national plans for “developing smart tourism” and “building a modern tourism industry system,” it was stated that “AI has become the next-generation core engine driving the high-quality development of the tourism industry.” Trip.com’s “Intelligent Engine 3.0” is not a single product but a set of intelligent solutions for the entire industry. It covers multiple dimensions such as AI-assisted service enhancement, AI traffic distribution, AI intelligent shopping guidance, and AI content generation. The aim is to transform cutting-edge technology into practical productivity usable by partners like travel agencies, car rental companies, and destination suppliers.
Solving the “In-Trip Service Supervision” Challenge, Systematically Enhancing Travel Experience and Reputation
Service quality is the lifeline of the tourism industry and a long-standing management difficulty. An innovative “Fitted NPS” mechanism and an AI real-time semantic monitoring system were introduced. This solution can proactively identify potential issues with in-trip services, enabling minute-level warnings and interventions. It also standardizes and creates SOPs from successful service recovery experiences, empowering partners across the entire supply chain to implement them. This initiative has already increased satisfaction with in-trip service experiences for group tours by over 20 percentage points. It systematically empowers partners to improve service quality, turning service challenges into opportunities to build reputation and solidifying the “China Service” brand image.
Building a “Fair and Transparent” Ecosystem, Guiding the Industry Away from Low-Quality, Low-Price Competition
Addressing the chaotic competition of “low quality, low price” existing in some sectors, a new “CTRIPS Fusion Model” was released. This model uses six core factors—customer value, partner contribution, supply guarantee, among others—as transparent criteria for traffic distribution. This fundamentally changes the industry pain point of “unfair traffic acquisition,” guiding merchants to shift from price wars to healthy competition based on service quality, product information, and customer value. The “New Worry-Free Rental” standard and the Gold Merchant Program released simultaneously by Trip.com’s car rental business are practical applications of this concept. They aim to empower compliant, high-quality merchants to achieve sustainable growth through co-built standards and traffic support, promoting a healthy and prosperous industry ecosystem.
“We deeply understand that the growth of our partners is closely linked to the health of the platform ecosystem,” it was shared. “To this end, we have comprehensively upgraded our ‘Dual-Excellent Self-Operated’ system this year, providing in-depth empowerment through precise traffic support and merchant operation analysis dashboards. The results are encouraging: the GMV growth rate of closely cooperating ‘Dual-Excellent’ suppliers significantly exceeded the platform’s average growth rate by 38%, forming a clear growth curve. This confirms our direction—in the future, we will invest more resources to continuously empower high-quality merchants and jointly achieve higher-quality growth. At the same time, we will also pay attention to the needs of new partners regarding cold-start methods, enabling new partners to quickly join the excellent merchant self-operated system.”
Breaking Down “Resource Market” Barriers, Serving the National Strategy for Inbound Tourism
Against the backdrop of inbound tourism entering a “golden window period,” Trip.com is leveraging its global platform advantages. Relying on the multi-site network and marketing capabilities of Trip.com, which already has global coverage, it is opening up incremental blue ocean opportunities in inbound tourism for domestic travel suppliers. Data shows that within six months of launching group tour products on the international platform, inbound tourist numbers achieved a 5-fold growth. This effectively connects global tourist sources with high-quality domestic supply chains, serving as a people-to-people bridge for telling China’s story well and promoting cultural and economic exchanges.
