According to annual tradition, around the 7th lunar month, families typically perform the Mid-July (Vu Lan) ceremony at home starting from the 10th day. This year, the Mid-July festival falls on a weekend, so although purchasing power has increased strongly during this period, goods at markets are plentiful, and prices for most food items are stable, except for green vegetables which have increased in price. Notably, votive paper products are experiencing sluggish sales.
Stable Food Prices – Green Vegetables Increase in Price
A vendor of pre-made food on Cau Go Street (Hoan Kiem District) said that over the past few days, she has received dozens of orders daily for food for the Mid-July ceremony. To meet customer demand, she has had to mobilize additional family members and workers to prepare the goods.
A survey at traditional market systems in Hanoi shows that fresh food items for the Mid-July ceremony feast, such as pork, beef, and poultry, have mostly not increased in price. Currently, pork belly, ham hock, ribs, etc., are priced at 150,000 VND/kg; pork head and offal are 120,000 VND/kg.
Beef, chicken, and seafood items are in a similar situation; currently, beef ranges from 270,000 – 350,000 VND/kg depending on the type, rooster price is from 130,000 – 140,000 VND/kg, hen price is lower at about 100,000 – 110,000 VND/kg, tiger prawns from 250,000 – 400,000 VND/kg, squid tubes from 150,000 – 250,000 VND/kg, milk octopus from 150,000 – 160,000 VND/kg, sturgeon 330,000 VND/kg.
Fruit prices remain similar to early August, with red and white dragon fruit at 35,000 – 65,000 VND/kg; custard apples at 60,000 – 85,000 VND/kg depending on type, watermelon at 20,000-25,000 VND/kg, grapes from 150,000-250,000 VND/kg…
The growing development of e-commerce has made it convenient for homemakers to buy food and green vegetables without having to go to the market. Currently, on social media platforms like Zalo and Facebook, many online buying and selling groups are advertising Mid-July ceremony food, from ingredients for self-preparation to full feast trays with attractive prices.
In the “Wholesale Fruit and Food Market at Cheap Prices” group on Facebook, many members are selling Dong Banh custard apples (Lang Son) size 3-5 fruits/kg for 120,000 VND/3kg; smaller size custard apples are sold for 100,000 VND/3kg. Meanwhile, Thai custard apples (Son La) are offered at 80,000 VND/kg, packed in 5 kg boxes (5-7 fruits/box); local longan 100,000 VND/5kg.

Not only selling fruit, many members also offer ready-made Ri chicken products at very attractive prices from 110,000 – 180,000 VND/bird (weighing from 1.5 – 1.7 kg/bird), with a discount of 10,000 VND/bird and free shipping for purchases of 2 or more birds.
While food prices remain stable, green vegetable items for the Mid-July ceremony feast have tended to increase 2-3 times compared to the early days of August. Many consumers report that if in early August, a bunch of water spinach was only 10,000 VND, it has now increased to 25,000-30,000 VND/bunch, mustard greens increased from 7,000 VND/bunch to 20,000 VND/bunch, amaranth from