Legendary Indonesian designer Anne Avantie showcases an exclusive tote bag created in collaboration with Alfamart, after its launch at the Alfamart Drive Thru in Gading Serpong, Tangerang, on Wednesday, April 22, 2026.

In commemoration of Kartini Day 2026, Alfamart officially partnered with legendary Indonesian designer Anne Avantie to launch an exclusive tote bag named “Puspa Kinasih.”

The launch, held at the Alfamart Drive Thru in Gading Serpong, Tangerang, on Wednesday, April 22, 2026, symbolizes the strength, love, and resilience of Indonesian women.

Design and Meaning of Puspa Kinasih

The bag’s design features Anne Avantie’s signature elegant floral motif with a soft color palette that reflects warmth. The name “Puspa Kinasih” itself carries a deep meaning: a cherished flower.

“I want this bag to be a symbol that every woman has the strength to give love and create beauty in her life,” Anne Avantie said during the launch.

The tote bag is made of canvas with no internal compartments, allowing it to hold many items while reducing the use of plastic bags when shopping, especially at Alfamart.

“The material is strong canvas. It was intentionally made empty inside, so you can carry a lot of shopping. That way, you don’t need to bring plastic bags anymore,” she added.

Collaboration Empowering MSMEs in Kulon Progo

What makes this collection special is the full involvement of MSME artisans from Kulon Progo Regency, Special Region of Yogyakarta.

The entire production process, from precise stitching to the selection of fade-resistant materials, is done locally.

Anne emphasized that the quality of this product is tangible proof that the skilled hands of Indonesian MSMEs can compete on a global stage.

“We involved MSMEs in several villages in Kulon Progo that can produce bags, because the demand is high. The quality of their goods is very good. They just lack market reach, so we empower them, especially the women,” she explained.

In line with this, the Marketing Director of Alfamart, Ryan Alfons Kaloh, stated that this project is a form of real empowerment.

“The involvement of artisans in Kulon Progo not only maintains product quality but also boosts their confidence and competitiveness. It’s time we take more pride in using local products,” Ryan said.

According to Ryan, the tote bag will be produced in stages. For the initial phase, tens of thousands will be available at Alfamart retail stores in the Greater Jakarta area.

“Because demand is very high, with our 21,000 retail stores across Indonesia, we are doing it gradually, starting with Greater Jakarta. In the future, it will reach various regions. The plan is that the product will be available for purchase this week,” he said.

Price and How to Get It

The Puspa Kinasih tote bag is designed with strong, functional materials for shopping and daily activities. Given its exclusive and limited status, consumers can get it at a special price of IDR 75,000 after a minimum purchase of IDR 150,000.

“It can also be bought directly at the normal price of IDR 300,000, available at select stores,” Ryan explained.

This collaborative step is not just about fashion or retail, but a concrete move to support environmental sustainability and regional economic empowerment.

Kartini Day

Kartini Day is an Indonesian national holiday celebrated annually on April 21st to honor Raden Ajeng Kartini, a pioneering figure in the fight for women’s emancipation and education in the early 20th century. Born into Javanese nobility in 1879, Kartini advocated for girls’ education and challenged traditional restrictions on women through her letters, which were later published. Today, the day is marked by commemorative events and often sees women wearing traditional kebaya attire to celebrate her legacy and the ongoing progress toward gender equality.

Gading Serpong

Gading Serpong is a large, planned satellite city located in Tangerang, Banten, Indonesia, developed primarily in the 1990s as an extension of the greater Jakarta metropolitan area. Originally an area of rubber and oil palm plantations, it was transformed into a modern residential and commercial hub by the development company PT. Paramount Land. Today, it is known for its themed residential clusters, shopping centers, and the upscale Summarecon Serpong area, reflecting Indonesia’s rapid urban expansion and suburban development.

Tangerang

Tangerang is a major city in Banten Province, Indonesia, located just west of Jakarta. Historically, it developed as a satellite city and industrial hub, with its roots tracing back to the 16th century as a settlement influenced by Chinese, Dutch, and local Sundanese cultures. Today, it is known for its rapid urbanization, modern infrastructure, and cultural landmarks like the Boen Tek Bio Chinese temple.

Kulon Progo

Kulon Progo is a regency in the Special Region of Yogyakarta, Indonesia, known for its natural landscapes, including hills, beaches, and the Borobudur Temple area. Historically, it was part of the ancient Mataram Kingdom and later played a role in the struggle for Indonesian independence. Today, it is a popular destination for cultural tourism, with attractions like the Kiskenda Temple and traditional Javanese arts.

Special Region of Yogyakarta

The Special Region of Yogyakarta is a culturally rich province in Indonesia, historically the center of the Mataram Sultanate and a key stronghold of Javanese art and tradition. Its capital, Yogyakarta city, was the Indonesian capital during the country’s War of Independence, and the region remains a monarchy under the Sultan, who serves as its hereditary governor. Today, it is famous for landmarks like the Borobudur and Prambanan temples, as well as its vibrant batik and performing arts scenes.

Greater Jakarta

Greater Jakarta, known as Jabodetabek, is a sprawling metropolitan region in Indonesia that encompasses Jakarta and its satellite cities, including Bogor, Depok, Tangerang, and Bekasi. Historically, the area grew rapidly after Indonesia’s independence, with Jakarta serving as the nation’s capital and economic hub, drawing millions of migrants and leading to massive urbanization since the 1970s. Today, it is one of the world’s most populous urban agglomerations, facing challenges like traffic congestion and flooding, while remaining the center of Indonesian commerce, government, and culture.

Puspa Kinasih

Puspa Kinasih is a cultural site and conservation area located in Bogor, West Java, Indonesia. It was developed as an educational and recreational facility to preserve and showcase the region’s biodiversity, particularly its collection of tropical plants and flowers. The site also serves as a venue for cultural events and traditional ceremonies, reflecting the rich natural and cultural heritage of the Sundanese people.

Alfamart Drive Thru

Alfamart Drive Thru is a convenience store format in Indonesia that combines the popular Alfamart retail chain with a drive-through service, allowing customers to shop without leaving their vehicles. This concept emerged in the 2010s as part of Alfamart’s expansion and innovation to cater to modern, fast-paced lifestyles, particularly in urban areas. The drive-thru model reflects the broader trend of integrating traditional convenience shopping with automotive accessibility, though it lacks deep historical or cultural significance beyond its retail function.