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- Runners in the Gelora Bung Karno area are increasingly favoring running shoes made by local Indonesian brands.
- The popularity of brands like Ortuseight, 910 Nineten, and Specs is rising thanks to modern design, latest technology, and affordable prices.
- The trend shift occurs due to community pride in local products that can compete with the dominance of global brands.
If you come to the area on Saturday or Sunday morning, there is one quite interesting change.
In the past, the majority of runners were seen wearing global brands that had long dominated the running world. But now the view is starting to differ.
On the GBK track, more and more runners are proudly wearing local shoes.
It is not just because they are cheaper. There are factors of design, community, and pride in using domestic products that make some local brands start to have their own status among urban runners.
Even for some community members, several local models are now considered more “skena” than foreign brands that are too common.
So which shoes are most often seen?
1. Hyperblast
It is hard to come to GBK without seeing someone wearing Ortuseight Hyperblast. It is one of the most frequently seen series because it offers a combination of modern design, lightweight build, and a still reasonable price.
Many young runners like its appearance, which looks “serious” for running but is still suitable for hanging out after training sessions.
2. Haze Series
If there is one brand that appears most often in Indonesian running TikTok content, it is 910 Nineten. Its design is bold, color choices are attractive, and it is synonymous with young runners active on social media.
Many admit to buying it for its performance, but are still drawn to its look.
3.
A few years ago, not many imagined Specs would be part of the running lifestyle shoe conversation.
But now the situation has changed. The Coanda series is quite frequently seen in the running community because it offers a balance between comfort and an still affordable price.
4.
League is starting to gain new attention thanks to several models that look more modern. The Kumo Racer is quite often discussed because its design looks aggressive and different compared to League’s image from a few years ago.
5. Compass Running Series
So far, Compass has been synonymous with lifestyle sneakers. However, several of their sporty models are starting to be seen frequently in the GBK area, especially among runners who like a minimalist and clean look.
6. Eagle Running Series
Eagle might not be the most viral, but it still has loyal fans. Many runners choose it because it is comfortable for daily training and offers a relatively friendly price.
7. Ardiles Running Collection
The name Ardiles is starting to reappear among young runners. Besides the nostalgia factor, several of their latest models are considered to have a much more modern design compared to previous generations.
Why Are Local Shoes Becoming More Prestigious?
In the past, many people considered local shoes as just a cheaper alternative.
Now that perception is starting to change.
There are several factors that have made local brands increasingly popular in recent years. Besides designs that are becoming more modern and following global trends, the technology used is also continuously developing. On the other hand, more realistic prices make local products more accessible to many people. Their increasingly wide availability and closeness to the running community in Indonesia are also added values that are hard to ignore.
Additionally, social media plays a big role. What is popularly worn by the community often becomes a trend faster than big advertisements from global brands.
It Is No Longer About Price
Interestingly, many runners who wear local brands now do so not because of budget limitations.
Instead, many deliberately choose them because they feel the design is closer
