Orders surge by 1000%! The new top trend is spreading from the north to the south…
Recently, “milk skin” has become popular among food enthusiasts. “Cross-border delicacy” milk skin candied hawthorn sticks require queuing to purchase, and milk skin cakes have also become hot commodities in supermarkets. “Milk skin +” seems to have become the secret to culinary popularity, emerging as the new top trend pursued by young people. As a major dairy production region, dairy processing factories in Ulanqab City, Inner Mongolia are experiencing peak order periods, with milk skin products in short supply. The chairman of the Chayouhouqi Dairy Products Industry Association in Ulanqab City stated that since late October, orders have increased by at least ten times compared to normal levels.
Tianjin: Milk Skin Candied Hawthorn Sticks Gain Widespread Popularity
Milk skin candied hawthorn sticks typically feature traditional candied hawthorn sticks coated with a layer of milk skin, or replace hawthorn with fruits like grapes or strawberries, filled with thick yogurt, and finally covered with milk skin. Regardless of the variation, they are highly popular among young people.
A candied hawthorn shop owner in Tianjin: Particularly young people enjoy eating milk skin candied hawthorn sticks, with preliminary estimates of several hundred sticks sold daily.
Besides milk skin candied hawthorn sticks, other foods incorporating milk skin have also gained popularity. At a coffee shop on Hebei Road in Heping District, the owner developed a milk skin cake that has performed well. According to the owner, since its introduction, this cake has consistently sold around 100 pieces weekly.
Milk skin foods with rich dairy flavor and unique texture are not only popular in northern regions but are also becoming new hotspots in southern consumer markets. In front of the dairy product shelves at a fresh food supermarket in Guangzhou,
a milk skin yogurt with unique texture has consistently ranked among top sellers since its launch, with shelves often emptied shortly after restocking.
A fresh food supermarket manager in Guangzhou: Since its introduction, milk skin yogurt has been well-received by consumers. Milk skin yogurt cakes have also performed remarkably well, with overall sales of related categories increasing more than fivefold compared to the same period last year over the past two weeks.
Ulanqab, Inner Mongolia: Surge in Milk Skin Orders
As various milk skin desserts sweep the market, demand for their core ingredient—milk skin—continues to rise. As a major dairy production region, dairy processing factories in Ulanqab City, Inner Mongolia are experiencing peak order periods, with milk skin products in short supply.
According to local industry associations, milk skin orders have seen explosive growth since late October.
The chairman of the Chayouhouqi Dairy Products Industry Association in Ulanqab City: Since late October, orders have increased by at least ten times compared to normal levels. Currently, orders are coming from all over the country and are scheduled through next month.
Faced with continuously high order demand, local enterprises are expanding production capacity through multiple measures including increased production shifts and equipment purchases, while ensuring product quality to fully meet market demand.
Ulanqab City
Ulanqab is a prefecture-level city in Inner Mongolia, China, historically significant as a key hub along the ancient Tea Horse Road and Silk Road. Its location fostered a rich blend of Mongolian and Han Chinese cultures. Today, the city is known for its vast grasslands, wind energy farms, and historical sites like the ancient volcano cluster in Zhuozi County.
Inner Mongolia
Inner Mongolia is an autonomous region of northern China, historically inhabited by nomadic Mongol tribes. It is renowned for its vast grasslands, Gobi Desert, and distinctive yurt-dwelling culture, which reflects the traditional pastoral lifestyle of the Mongolian people. The region was formally incorporated into China during the Qing Dynasty and today maintains a unique cultural identity within the country.
Tianjin
Tianjin is a major port city in northern China that grew to prominence during the Qing Dynasty as a vital gateway to Beijing. It is renowned for its unique colonial-era architecture, a legacy of its history as a treaty port with foreign concessions in the late 19th and early 20th centuries. Today, it is a modern metropolis known for its distinctive culture, bustling harbor, and the Haihe River waterfront.
Hebei Road
Hebei Road is a major thoroughfare in Shanghai, China, running through the city’s center. Historically, the area around it was part of the Shanghai International Settlement, and it remains a bustling commercial and retail district today, known for its shopping and proximity to landmarks like the Bund.
Heping District
Heping District is a central urban district of Tianjin, China, historically known as the city’s financial and commercial core since the early 20th century. It is renowned for its colonial-era architecture, particularly along the Five Great Avenues, which feature former concessions from various Western powers. Today, it remains a bustling hub for business, shopping, and tourism, blending its historic legacy with modern development.
Guangzhou
Guangzhou is a major port city in southern China with a history spanning over 2,200 years. It was a key terminus of the ancient Maritime Silk Road and later became a critical trading post for European merchants. Today, it is a modern metropolis known for its Cantonese culture, vibrant cuisine, and the iconic Canton Tower.
Chayouhouqi Dairy Products Industry Association
The Chayouhouqi Dairy Products Industry Association is a regional cooperative in Inner Mongolia, China, focused on the production and promotion of local dairy products. It represents the area’s traditional pastoral economy, which has a long history of dairy farming and cheese-making, and works to modernize and market these products. The association helps sustain the cultural heritage of Mongolian dairy craftsmanship while supporting local herders and producers.