As of 2025, the platform has taken strict measures against creators who persistently use pre-recorded content in e-commerce livestreams, fail to rectify after platform warnings, harm the consumer shopping experience over the long term, or engage in organized pre-recorded broadcasting. The platform has indefinitely revoked livestreaming permissions for 11,000 creators’ live companion accounts and over 5,000 creators’ e-commerce livestreaming permissions.
Recently, the platform has detected some creators using methods like idle streaming or pre-recorded content to conduct non-compliant livestream sales, and even promoting and selling courses on third-party platforms to encourage others to use such违规 methods for profit, severely disrupting platform order.
According to the “Douyin Community Self-Discipline Convention” and “Douyin E-commerce Content Creation Standards,”违规 passive livestream sales behaviors specifically include but are not limited to the following situations:
Long periods of black screen during livestreams;
Looping playback of recorded audio/video or livestream replays;
The host being away from the livestream for extended periods, with the直播画面 being a static frame or in an idle state with no host interaction;
When livestreaming authorized audio/video, no real person or virtual形象 appears and there is no interactive behavior.
These behaviors seriously harm users’ shopping and interactive experiences and undermine the authenticity of e-commerce livestream sales. Once discovered, the platform will take disciplinary measures such as warnings, stream termination, and revocation of livestreaming permissions. Below are typical违规 case announcements.
Typical违规 Case One:
Looping Playback of Recorded Content
Unattended E-commerce Sales Livestream
After verification, the creator “Yan***zhou” (Douyin ID 40***45) repeatedly used idle assistance tools, employing split-screen to simultaneously display products and game livestream footage, engaging in behaviors such as looping recorded content and unattended broadcasting. The e-commerce livestream room lacked interaction with consumers.
This behavior severely harmed users’ livestream shopping experience and the authenticity of e-commerce livestream sales. On July 18, the platform imposed an indefinite revocation of e-commerce livestream sales permissions on this account, while also placing its related accounts under strict monitoring. If similar违规 behaviors are found subsequently, stricter measures will be taken according to regulations.
Typical违规 Case Two:
Exploiting Technical Vulnerabilities for Cheating with Pre-recorded Content
Disguising as Real-time Livestream Sales
After verification, the creator “Sha*** Niu)” (Douyin ID la***SS) long-term intentionally cracked the platform’s official broadcasting tools, tampered with core tool functions, bypassed security verification mechanisms, and used technical means like recording software and virtual streaming to disguise pre-recorded content as real-time livestream sales for cheating.
This behavior severely harmed users’ livestream shopping experience and the authenticity of e-commerce livestream sales. On July 25, the platform imposed an indefinite revocation of e-commerce livestream sales permissions on this account, while also placing its related accounts under strict monitoring. If similar违规 behaviors are found, stricter measures will be taken according to regulations.
Regarding sales behaviors that
