On October 11, according to the Shenzhen Public Resource Trading Center website, Shenzhen issued a state-owned construction land use right transfer announcement [Shen Tu Jiao Gao No. 41, 2025], planning to publicly transfer a commercial land parcel in Yuehai Street, Nanshan District through listing. The land parcel will be transferred on November 10.

This land transfer has attracted significant attention. The parcel requires joint bidding by enterprises, and joint bidding applicants must submit a joint headquarters building construction agreement signed by all consortium members. During the announcement period and listing period, if one consortium member withdraws, the land transfer will be terminated.

From the land transfer information, the parcel number for this transfer is K602-0016. The land is located at the northwest corner of the intersection of Keyuan South Road and Dengliang Road in Yuehai Street, Nanshan District. The land use is commercial, with a total land area of 9,508.38 square meters and a listing starting price of 965 million yuan. The transferred land must commence construction within 1.5 years and be completed within 3.5 years from the signing of the Transfer Contract.

According to the transfer conditions, the parcel stipulates a construction area of 87,000 square meters, including: 71,800 square meters for offices, 6,000 square meters for commercial use (including 500 square meters of underground commercial space), 9,000 square meters for cafeteria, and 200 square meters for property management用房. The property rights condition is non-transferable. Among these, the property management用房 ownership belongs to all property owners collectively. The floor area held by each member shall be executed according to the joint headquarters building construction agreement.

The planning and design requirements in the transfer documents mention that this land parcel includes three plots: K-04, K-05, and K-08. All three plots are suitable for adopting rooftop open platform forms… The west side of K-04 plot, the north and west sides of K-05 plot, and the north side of K-08 plot should have all-weather arcades or canopy-covered spaces on the ground floor.

Land location map

According to requirements, the permitted industry category for this land parcel is A1409 industry from the “Shenzhen Industrial Structure Adjustment Optimization and Industrial Guidance Catalog (2016 Revision)” – enterprise management and information solution development, network-based software service platforms, software development and testing services, information system integration, consulting, operation maintenance, and data mining services.

Meanwhile, the land transfer announcement shows that the winning bidder must immediately sign the “Transaction Confirmation Letter” on-site after the transaction and apply to the Nanshan District Industry and Information Technology Bureau to sign the “Shenzhen Headquarters Project Industrial Development Supervision Agreement.” According to the “Shenzhen Headquarters Project Industrial Development Supervision Agreement,” the land parcel will be used for a pan-video technology research and development headquarters project.

Additionally, the bidder qualification requirements indicate that bidding applicants should be enterprises meeting the selection requirements specified in the “Shenzhen Headquarters Project Selection and Land Use Management Measures” (Shen Fu Gui [2018] No. 1) and the “Shenzhen Municipal People’s Government Notice on Extending the Validity Period of Headquarters Project Selection and Land Supply Management Measures” (Shen Fu Gui [2023] No. 4).

According to relevant staff from the Shenzhen Planning and Natural Resources Bureau Nanshan Management Bureau, some commercial land in Shenzhen used for constructing headquarters projects needs to follow the Shenzhen Headquarters Project Selection and Land Supply Management Measures. According to the process, land parcel bidding requires passing qualification condition reviews, and units meeting industrial introduction conditions and selection requirements can participate in the bidding.

On May 14 this year, the Shenzhen Nanshan District Development and Reform Bureau公示 the selection plan for the pan-video technology research and development headquarters project. The plan shows that the intended land use units are Shenzhen Jinri Toutiao Information Technology Co.,

Shenzhen Public Resource Trading Center

The Shenzhen Public Resource Trading Center is a government-established platform in Shenzhen, China, created to centralize and standardize the trading of public resources. It was developed as part of Shenzhen’s pioneering market reforms to enhance transparency, reduce corruption, and improve efficiency in transactions involving assets like land, property, and government procurement. Today, it serves as a model for public resource trading systems across China.

Yuehai Street

Yuehai Street is a historic commercial street located in the heart of Haikou, on Hainan Island, China. It is renowned for its well-preserved arcade buildings (qilou), which blend Southern Chinese and European colonial architectural styles, constructed primarily during the early 20th century. Today, it serves as a popular tourist destination, offering a glimpse into the city’s past as a bustling port and trading hub.

Nanshan District

Nanshan District is a major urban area in Shenzhen, China, known as a hub for technology and innovation, housing the headquarters of companies like Tencent. Historically, it was a site of historical significance containing the Nantou Fortress, which dates back to the Ming Dynasty. The district has transformed from a rural area into a modern economic center following Shenzhen’s designation as a Special Economic Zone in 1980.

Keyuan South Road

Keyuan South Road is a major thoroughfare in the Pudong New Area of Shanghai, China. It is a modern road that runs through the city’s prominent Zhangjiang Hi-Tech Park, an area developed since the 1990s as a hub for technology, innovation, and biomedical research. As such, its history is tied to Shanghai’s recent development as a global center for science and technology.

Dengliang Road

I am unable to provide a summary for “Dengliang Road” as I do not have sufficient information about it in my knowledge base. It does not appear to be a widely recognized cultural or historical site. To give you an accurate summary, I would need more specific context about its location or significance.

Shenzhen Industrial Structure Adjustment Optimization and Industrial Guidance Catalog

This is not a physical place or cultural site, but a government policy document. It is a catalog issued by the Shenzhen municipal government to guide and regulate industrial development within the city. Historically, it has been used to phase out low-end manufacturing and encourage the growth of high-tech and strategic emerging industries, reflecting Shenzhen’s transformation from a manufacturing hub into a global innovation center.

Shenzhen Planning and Natural Resources Bureau Nanshan Management Bureau

The Shenzhen Planning and Natural Resources Bureau Nanshan Management Bureau is a local government agency responsible for urban planning, land use, and natural resource management within Shenzhen’s Nanshan District. It was established as part of China’s urban development system to oversee the district’s rapid growth, particularly during Shenzhen’s transformation into a major tech and economic hub from the late 20th century onward. The bureau plays a key role in implementing regional development strategies and regulating construction projects.

Shenzhen Nanshan District Development and Reform Bureau

The Shenzhen Nanshan District Development and Reform Bureau is a local government agency responsible for economic planning, reform policies, and development projects within Nanshan District. It was established as part of Shenzhen’s transformation into a major economic hub following China’s reform and opening-up policies initiated in the late 20th century. The bureau plays a key role in guiding the district’s modern development, particularly in its high-tech and innovation sectors.