The landscape is adorned with splendor, the nation prospers and the people live in peace.

Over 12,000 cultural activities were held nationwide, with cross-regional population movement expected to reach 2.432 billion person-times… People are embracing nature outdoors, allowing their minds to “slow down” amidst the fast pace of urban life; bustling scenic spots, vibrant streets, and abundant crowds reflect the vitality of the consumer market; from “traveling in China” to “traveling the world,” foreign visitors are arriving in droves to experience the “Oriental charm,” while Chinese tourists are going abroad, bringing “Chinese warmth” to the global economy.

With the National Day and Mid-Autumn Festival coinciding, “culture” and “economy” are shining together in the context of national sentiment, Chinese style, and cultural flavor. In the magnificent panorama of “embracing the grand,” everyone is finding their own coordinates of happiness in “attending to the minute details.”

Pursuing Beauty: Cultural and Tourism Integration Unfolds a Cultural Panorama

Across the land, beautiful scenes where material and spiritual aspects resonate together, and “culture” and “economy” mutually promote each other are clearly perceptible—

On the morning of October 1st, a grand flag-raising ceremony was held at Beijing’s Tiananmen Square to celebrate the 76th anniversary of the founding of the People’s Republic of China. This shows the audience cheering after the flag-raising ceremony.

At Beijing’s Tiananmen Square, people offered their heartfelt tributes to the national flag in the morning light. Not far from the square, shops selling patriotic-themed T-shirts were bustling, restaurants were fully occupied, and tourists from all over the country were tasting authentic cuisine while sharing their unique impressions of the ancient capital;

At the Shanghai Customs House, mosaic tiles from nearly a century ago form exquisite caisson patterns, blending with modern extended reality (XR) technology experiences. Visitors can immerse themselves to feel the past, present, and future of the Bund;

In Nanning, Guangxi, traditional commercial spaces transformed into “intangible cultural heritage showcases.” A lively “phoenix” soared into the sky with fireworks, vividly演绎 the romantic意境 from the Book of Songs…

Culture flourishes, economy prospers.

During the National Day and Mid-Autumn Festival holiday, various regions used culture to shape tourism and industry, creating new forms of cultural economy, vividly诠释 the cultural内涵 of Chinese-style modernization.

On October 2nd, tourists visited the Western Xia Imperial Tombs Museum in Yinchuan City, Ningxia.

On October 6th, as dawn broke, Xiangtang Village deep in the Laoshan Mountains of Nanjing’s Pukou District awoke to the “clanging” sounds of blacksmithing.

There are no密集 scenic spots here, but poetry of life flows everywhere—the mottled walls of old village houses contrast with the casual comfort of cafes, the烟火气 of campsites blends with the fragrance of garden restaurants…

“It’s quiet and pleasant here, allowing the mind to slow down from the city’s fast pace,” said a tourist from Shanghai.

In Xiangtang, gardenias that once sold for “five yuan a bunch,”经过 cultural branding, now sell for 16.9 yuan per束.文创 products like scented candles have enabled this small village of over 70 households to achieve nearly 5 million yuan in annual sales.

On October 1st, tourists visited the world cultural heritage site of Xidi and Hongcun in Huangshan, Anhui.

Rural areas represent both economic development potential and cultural development momentum.

Data from travel platform Fliggy shows that rural homestay bookings during the National Day and Mid-Aut

Tiananmen Square

Tiananmen Square is a large city square in the center of Beijing, China, known for its cultural and political significance. It was originally built in 1651 and later expanded after the founding of the People’s Republic of China in 1949. The square is flanked by monuments such as the Great Hall of the People and the Mausoleum of Mao Zedong, serving as a site for national celebrations and gatherings.

Shanghai Customs House

The Shanghai Customs House is a historic building on the Bund, completed in 1927, which served as the headquarters for the Shanghai Customs Service. Its history is intertwined with China’s international trade, having been established under foreign influence following the Treaty of Nanking in 1842. The building is famously crowned by a clock tower housing the ‘Big Ching’, a large clock that has become an iconic symbol of the city.

Western Xia Imperial Tombs Museum

The Western Xia Imperial Tombs Museum, located near Yinchuan in China, preserves the mausoleums of the Western Xia Dynasty (1038–1227 AD). This imperial burial complex features unique pyramid-like earth and brick tombs that reflect a blend of Tibetan Buddhist, Tangut, and Chinese architectural styles. The site was largely destroyed by Genghis Khan’s armies, and its mysteries were only rediscovered and excavated in the 20th century, revealing the lost legacy of the Tangut people.

Xidi and Hongcun

Xidi and Hongcun are two exceptionally well-preserved traditional villages in southern Anhui Province, China, dating back to the Ming and Qing dynasties. Their history is rooted in prosperous merchant families who constructed elaborate residences, ancestral temples, and archways. Their unique water-system designs and authentic Huizhou-style architecture earned them a designation as a UNESCO World Heritage Site.

Laoshan Mountains

The Laoshan Mountains are a scenic coastal mountain range in eastern China’s Shandong province, revered as one of the birthplaces of Taoism. Historically, it has been home to many temples and was a major center for the Quanzhen School of Taoism, with its religious significance dating back over 2,000 years. Today, it remains a popular destination, famous for its combination of majestic peaks, ancient Taoist temples, and its association with the nearby Yellow Sea.

Xiangtang Village

Xiangtang Village is a historic settlement in Hebei Province, China, renowned for the Northern Qi Dynasty (550–577 CE) Buddhist cave temples carved into the mountains nearby. These caves, known as the Xiangtangshan Grottoes, feature intricate statues and reliefs that represent a high point of Chinese Buddhist art from the 6th century. Today, the site is a significant cultural relic, though many of its sculptures have been dispersed to museums worldwide.

Bund

The Bund is a famous waterfront area in central Shanghai, China, known for its iconic skyline of historical Western-style buildings that date back to the late 19th and early 20th centuries. It originated as a British settlement and international trade hub, symbolizing Shanghai’s colonial past. Today, it stands as a major tourist attraction, contrasting the historic architecture on its west side with the modern skyscrapers of Pudong across the Huangpu River.

Book of Songs

The “Book of Songs” is the oldest existing collection of Chinese poetry, compiled around the 11th to 7th centuries BCE. It is one of the Five Classics of Confucianism and contains 305 poems reflecting a wide range of themes, from court life to folk traditions. This foundational text has profoundly influenced Chinese literature, culture, and philosophical thought for millennia.