On the afternoon of September 16, a cross-strait bloggers exchange symposium was held in the mountain city of Chongqing. More than 20 self-media professionals from both sides engaged in in-depth discussions on industry development and explored new opportunities for cooperation.
Photo of the event scene.
A senior self-media operations lecturer from Chongqing gave a presentation titled “Cross-Platform Content Ecology: New Paths for Monetization Across the Strait,” sharing successful experiences in self-media operations from perspectives such as monetization methods in the new media industry, characteristics of viral content, platform user ecosystems, and trends in short video e-commerce.
“I am here with a learning mindset,” said a professor from Taiwan, noting that e-commerce and live streaming offer young people new employment opportunities and creative outlets. Having observed the industry’s growth in cities like Hangzhou and Suzhou, and as an early adopter of internet platforms, he expressed a desire to learn more about developments in the self-media sector.
A mainland self-media practitioner, who entered the industry early and now has millions of followers, shared her evolution from a “sneaky eater blogger” to “food DIY” and eventually incorporating elements like anime into her 1.0, 2.0, and 3.0 versions of a “developmental blogger upgrade path.” She believes the industry remains worthy of further exploration.
“I sincerely thank mainland compatriots for their support of Taiwanese compatriots,” said a Taiwanese youth who has been living on the mainland for 13 years, is now married to a Chongqing local, and works as a designer while experimenting with self-media accounts. He emphasized that many industries are interconnected across the strait and encouraged continuous experimentation to quickly find successful approaches.
The founder of a Chongqing-based network technology company advised against relying solely on past experiences in new media communication, stressing the importance of respecting platform algorithms, aligning content with platform tones, and striving for high-quality material. He suggested that bloggers from both sides enhance cooperation, break down regional and information barriers, and use joint short video creations and shared content to vividly present natural scenery, folk culture, daily life, and development achievements to audiences.
A Taiwanese blogger, who is also a professional singer, noted the significant role online platforms play in promoting music, with many songs gaining or regaining popularity through them. She expressed interest in learning more about music promotion strategies on these platforms and looked forward to potential collaborations.
The symposium was part of the 2025 “Youth Together” Cross-Strait New Media Creation Season Chongqing Exchange Camp, jointly organized by relevant units including the Cross-Strait Exchange Center and the Chongqing Municipal Culture and Tourism Development Commission.
Participants will also visit the Chongqing Planning Exhibition Gallery, Chongqing Anti-Japanese War Sites Museum, Western Land-Sea New Corridor Exhibition Hall, and Chongqing Yangtze River Cableway to experience the charm of “Technological Chongqing” and the “Magical Mountain City.”
