According to information from the official website of the Dongguan Housing and Urban-Rural Development Bureau, last week, first-hand residential online signings in Dongguan reached 182 units, an increase of 8% compared to the previous week; second-hand residential online signings reached 557 units, an increase of 6%. Industry insiders stated that with the arrival of the “Golden September,” the real estate market in Dongguan has shown signs of warming up. “In the new housing market, more projects are choosing to lower prices to boost transactions, indicating a new round of trading volume for price. In the second-hand housing market, trading activity has begun to pick up, but homeowners’ price expectations are insufficient, leading to large negotiation margins.”

▲The marketing center and demonstration space of Sanzheng Pengcheng Shanghuayuan Phase II officially opened

No New Supply of First-hand Residential Properties

Data from the Housing and Urban-Rural Development Bureau shows that there was no new supply of first-hand residential properties in Dongguan last week.

However, multiple projects across the city conducted pre-launch activities last week: Jiuyue Shangcheng Phase II in Huangjiang Town opened creative demonstration units, mainly offering units with construction areas of approximately 91-160 square meters, featuring three to four rooms with wide layouts, designed with new regulatory concepts; Sanzheng Pengcheng Shanghuayuan Phase II in Fenggang Town opened its marketing center and demonstration space on September 14, mainly offering units with construction areas of approximately 85-175 square meters, featuring three to five rooms, also designed with new regulatory concepts, with the highest usable area ratio reaching about 114.6% and the lowest about 108%.

Several industry insiders noted that traditional seasonal patterns have been disrupted, and since late August, marketing activities for Dongguan real estate projects have primarily focused on pre-launch promotions.

First-hand Residential Online Signings Increased by 8%

Data from the Housing and Urban-Rural Development Bureau shows that last week, first-hand residential online signings in Dongguan reached 182 units, an increase of 8% compared to the previous week; the signed area was 23,454.96 square meters, an increase of 21%.

“According to monitoring of approximately 115 projects currently on sale in the city by Centraline Real Estate Research Institute, last week, visitor numbers decreased by 4% compared to the previous week, while purchase numbers increased by 9%, mainly driven by purchases in low-cost, essential-need projects.” The surge in first-hand residential online signings in Dongguan last week was primarily due to the hot sales of projects like Zhongzhou City State and Nantai Longxi, which offered price reductions.

“The first week of ‘Golden September’ saw some projects in certain towns taking the lead in increasing promotional efforts, offering activities such as ‘Golden September and Silver October抢先购’ (early-bird purchases) and Teacher’s Day specials. However, due to the lag in online signings, some transactions were reflected last week.” During the second week of ‘Golden September,’ the scope of price-reduction promotions continued to expand, mainly in the form of special-price units, with some projects offering additional upgrades, such as free civil air defense parking spaces upon purchase. Promotional efforts were still concentrated in non-core towns. “The performance of the new housing market is expected to continue its slight upward trend.”

▲Rendering of the Nantai Longxi project

Second-hand Residential Online Signings Increased by 6%

Data from the Housing and Urban-Rural Development Bureau shows that last week, second-hand residential online signings in Dongguan reached 557 units, an increase of 6% compared to the previous week; the signed area was 60,645.86 square meters, an increase of 3%; the average signing price was 13,085 yuan per square meter, a decrease of 5%.

Last week, second-hand residential online signings in Dongguan stopped declining and rose, returning to medium-to-high levels for the year. However, the average signing price for second-hand homes decreased but remained within the range of 13,000 to 14,000 yuan per square meter.

During the traditional peak season for the real estate market in September, trading activity for second-hand homes began to pick up,