The linear growth of national economic indicators has triggered a surge in public mobility within the tourism sector. This phenomenon of high travel interest naturally brings fresh momentum to the expansion of the hospitality business in Indonesia, where hotels are among the most sought-after accommodations. As a country with a majority Muslim population, accommodations that embrace a Muslim-friendly concept or sharia-based hotels should have added value and great potential to attract domestic demand. However, in reality, why are these sharia-based hotel units still relatively difficult to find in the field?
In truth, constructing accommodation that is fully aligned with the corridors of sharia law is not an easy task. This sector faces significant challenges, particularly in aspects of policy implementation, periodic monitoring systems, and strict standardization to ensure sharia compliance.
At least several crucial variables serve as both challenges and main pillars in the operationalization of the sharia hotel concept. First, restructuring the management system to align with the principles of sharia compliance. Hotels are required to provide proper prayer facilities, ensure all food and beverages have halal certification, sterilize the environment from the circulation of alcohol and gambling activities, and implement Islamic work ethics comprehensively.
Second, the urgency of sharia-based Standard Operating Procedures (SOP). Hotel staff are not only required to be proficient in conventional operations but must also possess specialized knowledge and training in sharia and hospitality. This qualification is crucial so that every service provided to guests operates according to valid sharia principles.
Third, strict oversight through regular sharia audits. This audit process serves a dual function, both as an instrument to continuously improve compliance quality and as a tool to detect operational errors early. Fourth, the demand for digital technology adaptation. The use of digital technology for real-time monitoring is now an effective solution to overcome labor limitations and reduce often-bloated operational costs.
Therefore, the practice of enforcing sharia compliance in managing sharia-based accommodations requires a comprehensive approach. A well-integrated synergy is needed, encompassing policy aspects, human resources, monitoring systems, and supported by advanced digital technology. Above all, commitment from top management—especially hotel managers—plays the most important role in the successful implementation of sharia compliance. A strong commitment to making sharia values a competitive advantage is essential for sharia hotels to compete with conventional hotels.
If all these compliance principles can be consistently implemented, sharia hotels are not only expected to grow and advance but also to become key drivers in boosting macro sharia economic growth in Indonesia.
