The global online transportation company officially awarded the grand prize of a Mitsubishi Xpander car as part of its campaign, which is part of the company’s strategy to strengthen market penetration in major Indonesian cities while increasing user engagement through a community-based approach.

inDrive Indonesia Business Director Ryan Rwanda stated that every inDrive user in Bandung automatically became a participant in the program. According to him, public response has been very high since the campaign launched.

«We saw a significant spike in daily orders during the campaign. Many users were initially skeptical, even thinking it was a scam. But today, we proved the prizes are real, including one Xpander car that the winner took home immediately,» said Ryan during the event in Bandung.

He explained that Bandung was chosen as the first city for this major campaign in Indonesia due to its active user community and high growth potential.

«This is our first campaign in Indonesia, and Bandung is the starting city. Next, we are mapping out other strategic cities for similar campaigns,» he added.

Ryan mentioned cities like Manado, Medan, Surabaya, and Bali also show strong potential as emerging markets. Outside of Jakarta, which is already established, user growth in second-tier cities is promising.

Regarding competition with other online transportation services, Ryan emphasized that inDrive has a unique market approach, particularly its fare negotiation system between drivers and passengers.

«We don’t compete head-to-head because our system is different. Many users find our approach more suitable,» he explained.

Ryan noted that most inDrive users tend to stay loyal, often not returning to other platforms after experiencing its advantages.

He also addressed tensions between online and conventional transportation, stating that inDrive actively coaches drivers to maintain professionalism and avoid conflicts.

«We always emphasize mutual respect, especially in sensitive areas. Fortunately, conflicts in Bandung are minimal, showing society’s readiness for digital transformation,» he added.

While Indonesia’s global contribution isn’t the highest yet, Ryan remains optimistic about its long-term market potential.

«Globally, Indonesia isn’t the top performer yet, but we’re growing fast. With the right approach and community collaboration, we believe inDrive will continue strong growth here,» he concluded.

Timberland Launches Timbs It Yourself in Indonesia, First Stop in Bandung

The renowned outdoor fashion brand officially introduced its global program «Timbs It Yourself» in Indonesia, with its first event held at Timberland Store Paris Van Java (PVJ), Bandung, from July 25-27, 2025.

This program is part of a creative campaign previously successful in countries like Thailand. Now, Indonesia hosts the event, with Bandung as the first city.

The choice of Bandung as the starting location was deliberate, as the city is known for its creativity, art, and strong outdoor lifestyle, aligning well with Timberland’s identity.

«We chose PVJ for the launch because Bandung embodies creativity, art, and outdoor culture. Our PVJ store is also one of the largest with a strong customer base,» said the Head of Marketing.

The «Timbs It Yourself» program allows customers to personalize products, especially the iconic Yellow Boots, a symbol of Timberland’s outdoor style.

«Yellow Boots are known as outdoor products, but they’re versatile for daily wear. Through this program, we want customers to explore their own style,» they added.

Visitor enthusiasm was high, reinforcing Timberland’s decision to start in Bandung before expanding to other cities like Jakarta, Medan, and Yogyakarta.

By offering interactive and customizable experiences, Timberland aims to connect more closely with Indonesian consumers, particularly outdoor and functional fashion enthusiasts.

Bandung

Bandung is the capital of West Java, Indonesia, known for its cool climate, colonial architecture, and vibrant arts scene. Established by the Dutch in the early 19th century, it became a popular highland retreat and was later the site of the 1955 Asia-Africa Conference, a key event in the Non-Aligned Movement. Today, Bandung is a bustling city famous for its culinary delights, creative industries, and nearby volcanic attractions like Tangkuban Perahu.

Mitsubishi Xpander

The **Mitsubishi Xpander** is a compact multi-purpose vehicle (MPV) introduced by Mitsubishi Motors in 2017, primarily targeting markets in Southeast Asia, including Indonesia, Thailand, and the Philippines. Known for its rugged yet modern design, spacious interior, and affordability, the Xpander quickly became one of Mitsubishi’s best-selling models in the region. It reflects the brand’s strategy to cater to families and urban drivers seeking a versatile vehicle with SUV-like styling and practicality.

Manado

Manado is the capital city of North Sulawesi, Indonesia, known for its stunning coastal scenery, vibrant marine biodiversity, and proximity to Bunaken National Park, a world-famous diving destination. Founded in the 17th century as a Dutch colonial outpost, it became a key trading and missionary hub, blending indigenous Minahasan culture with European influences. Today, Manado is a bustling urban center with a mix of modern development and rich cultural heritage, including unique cuisine and traditional festivals.

Medan

Medan is the capital city of North Sumatra, Indonesia, and the largest city on the island of Sumatra. Founded in 1590 as a small village by Guru Patimpus, it grew into a major trading hub during the Dutch colonial era, particularly for tobacco and rubber plantations. Today, Medan is a vibrant multicultural city known for its diverse cuisine, colonial architecture, and as the gateway to Lake Toba and Bukit Lawang.

Surabaya

Surabaya is Indonesia’s second-largest city, located on the northeastern coast of Java. Known as the «City of Heroes» for its pivotal role in the country’s struggle for independence, it was the site of the fierce Battle of Surabaya in 1945 against Dutch colonial forces. Today, it is a bustling port city with a mix of modern development and historical landmarks, such as the Heroes Monument and colonial-era architecture.

Bali

Bali is a tropical Indonesian island known for its lush landscapes, vibrant culture, and Hindu-majority population in a predominantly Muslim country. It is famous for its temples, such as the cliffside Uluwatu Temple and the water temple Pura Tirta Empul, as well as its traditional dance and arts. Historically, Bali’s unique culture developed from a blend of indigenous traditions and Hindu influences brought by Javanese kingdoms around the 1st millennium CE.

Timberland PVJ Bandung

Timberland PVJ Bandung is a popular outdoor-themed shopping and lifestyle center located in Bandung, Indonesia. Designed with a rustic, nature-inspired aesthetic, it offers a mix of retail stores, dining options, and recreational activities. While it doesn’t have deep historical significance, it reflects Bandung’s trend of creative and thematic commercial spaces catering to both locals and tourists.

Yellow Boots

«Yellow Boots» is a modern cultural landmark in Ukraine, particularly in Kyiv, symbolizing resilience and creativity. It originated as a public art installation featuring a pair of large, bright yellow boots, often interpreted as a tribute to everyday workers or a whimsical urban statement. While its exact history is unclear, it has become a popular photo spot and a symbol of Kyiv’s vibrant street art scene.