The global online transportation company officially awarded the grand prize of a Mitsubishi Xpander car as part of its campaign, which is part of the company’s strategy to strengthen market penetration in major Indonesian cities while increasing user engagement through a community-based approach.
inDrive Indonesia Business Director Ryan Rwanda stated that every inDrive user in Bandung automatically became a participant in the program. According to him, public response has been very high since the campaign launched.
“We saw a significant spike in daily orders during the campaign. Many users were initially skeptical, even thinking it was a scam. But today, we proved the prizes are real, including one Xpander car that the winner took home immediately,” said Ryan during the event in Bandung.
He explained that Bandung was chosen as the first city for this major campaign in Indonesia due to its active user community and high growth potential.
“This is our first campaign in Indonesia, and Bandung is the starting city. Next, we are mapping out other strategic cities for similar campaigns,” he added.
Ryan mentioned cities like Manado, Medan, Surabaya, and Bali also show strong potential as emerging markets. Outside of Jakarta, which is already established, user growth in second-tier cities is promising.
Regarding competition with other online transportation services, Ryan emphasized that inDrive has a unique market approach, particularly its fare negotiation system between drivers and passengers.
“We don’t compete head-to-head because our system is different. Many users find our approach more suitable,” he explained.
Ryan noted that most inDrive users tend to stay loyal, often not returning to other platforms after experiencing its advantages.
He also addressed tensions between online and conventional transportation, stating that inDrive actively coaches drivers to maintain professionalism and avoid conflicts.
“We always emphasize mutual respect, especially in sensitive areas. Fortunately, conflicts in Bandung are minimal, showing society’s readiness for digital transformation,” he added.
While Indonesia’s global contribution isn’t the highest yet, Ryan remains optimistic about its long-term market potential.
“Globally, Indonesia isn’t the top performer yet, but we’re growing fast. With the right approach and community collaboration, we believe inDrive will continue strong growth here,” he concluded.
The renowned outdoor fashion brand officially introduced its global program “Timbs It Yourself” in Indonesia, with its first event held at Timberland Store Paris Van Java (PVJ), Bandung, from July 25-27, 2025.
This program is part of a creative campaign previously successful in countries like Thailand. Now, Indonesia hosts the event, with Bandung as the first city.
The choice of Bandung as the starting location was deliberate, as the city is known for its creativity, art, and strong outdoor lifestyle, aligning well with Timberland’s identity.
“We chose PVJ for the launch because Bandung embodies creativity, art, and outdoor culture. Our PVJ store is also one of the largest with a strong customer base,” said the Head of Marketing.
The “Timbs It Yourself” program allows customers to personalize products, especially the iconic Yellow Boots, a symbol of Timberland’s outdoor style.
“Yellow Boots are known as outdoor products, but they’re versatile for daily wear. Through this program, we want customers to explore their own style,” they added.
Visitor enthusiasm was high, reinforcing Timberland’s decision to start in Bandung before expanding to other cities like Jakarta, Medan, and Yogyakarta.
By offering interactive and customizable experiences, Timberland aims to connect more closely with Indonesian consumers, particularly outdoor and functional fashion enthusiasts.
