“Mon”, “Tue”, “Wed”. The digital flip calendar features strikingly large characters indicating today’s day of the week.

The company “Adesso” that created it has been working on development and improvements to make calendars that are easy for everyone to use. The president and vice president’s days spent with their “grandma” have become the driving force behind their efforts. We spoke with the two brothers.

—— In addition to the model with the largest date display, there are models where the day-of-week display is about the same size as the date, and models where it’s even larger than the date.

—— “It’s good to know the day of the week immediately” is something many people say. I think this is especially common among elderly people. Things like taking out the trash, going to the hospital—there are actually quite a few activities that are scheduled based on the day of the week.

Wanting to Create Products That Eliminate Inconveniences for Those in Need

—— So you responded to the demand for “easy-to-understand” products.

We believe that digital flip calendars which make it easy to recognize the date and day of the week can be helpful for those who have started to find it difficult to distinguish them.

Adesso was started by our parents, who have been planning and manufacturing alarm clocks and digital flip calendars. We are committed to developing not only highly functional and beautifully designed products, but also products that solve inconveniences for those who are struggling—we want to make such products.

—— Was there a particular incident that made you think about “wanting to eliminate inconveniences”?

It was an event that happened to our grandmother. We called her “Grandma”.

Grandma was 99 years old in 2018…

Adesso

I am unable to provide a summary for “Adesso” as it does not refer to a specific, well-known place or cultural site. The word “adesso” is Italian for “now,” and without a more specific location or context, I cannot identify a relevant historical or cultural landmark to describe.

digital flip calendar

A digital flip calendar is a modern electronic device that displays the date using a digital simulation of traditional mechanical flip cards. It emerged in the late 20th century as a blend of nostalgic design and contemporary technology, replacing physical cards with LED or LCD screens. These devices are valued for their retro aesthetic and convenience, often used as desk accessories or decorative items.

alarm clocks

While not a physical place, alarm clocks represent a cultural site of daily human experience. Their history dates back to ancient water and candle-based mechanisms, but the modern mechanical alarm clock was patented in 1847. They revolutionized time management, becoming a ubiquitous symbol of industrialized society’s regimented schedules.

grandma

“Grandma” is not a specific place or cultural site, but rather a familial term of endearment for a grandmother. The concept of a grandmother as a matriarchal figure is a universal cultural archetype, often representing wisdom, tradition, and the keeper of family history.