“Timberland launches DIY boots in Indonesia, starting in Bandung”

The renowned outdoor fashion brand has officially launched its global program titled “Timbs It Yourself” in Indonesia, with the first event held at the Timberland Store in Paris Van Java (PVJ), Bandung from July 25-27, 2025.

This program is part of a creative campaign that has previously been successfully held in various countries, including Thailand. Now, Indonesia has been chosen as the host, with Bandung as the first city.

The selection of Bandung as the initial location was not without reason. The city is known as a hub for creativity, art, and a strong outdoor lifestyle, which aligns perfectly with the brand’s identity.

“We chose PVJ for the debut of ‘Timbs It Yourself’ because Bandung is synonymous with creativity, art, and a vibrant outdoor culture. Our PVJ store is also one of the largest with a strong customer base,” said the representative during the event.

The “Timbs It Yourself” program provides customers with the opportunity to express their creativity by personalizing products, particularly the iconic Yellow Boots, which symbolize the brand’s signature outdoor style.

“The Yellow Boots are famous as an outdoor product, but they are actually very versatile and can be worn in everyday activities. Through this program, we want customers to explore their own style,” they added.

Visitor enthusiasm for the event was notably high. The strong interest in Bandung reinforced the decision to launch the program in this city before expanding to others.

“The response in Bandung has been very positive. After this, we will bring ‘Timbs It Yourself’ to other cities like Jakarta, Medan, and Yogyakarta,” they explained.

By offering an interactive and customizable product experience, the brand aims to connect more closely with consumers in Indonesia, especially those who love outdoor style and functional yet fashionable apparel.