Welcoming the 2026 FIFA World Cup, McDonald’s Indonesia has launched a campaign titled FIFA World Cup Goes to McDonald’s, designed to bring the excitement of the global football party closer to the people of Indonesia.

As an official sponsor of the 2026 FIFA World Cup, McDonald’s Indonesia offers various programs for all family members, including special World Cup-themed menu items, interactive activities at restaurants, and a chance to watch the FIFA World Cup 2026 final live in New York, USA.

The campaign is part of McDonald’s Indonesia’s 35th anniversary celebration and reflects the company’s commitment to providing relevant experiences for the community.

“Coinciding with our 35th anniversary, we want to make the FIFA World Cup 2026 not just a tournament to watch, but a moment to truly experience together. McDonald’s Indonesia presents a variety of experiences that are not only fun but also relevant and inclusive for everyone,” said Caroline Kurniadjaja, Associate Director of Marketing.

One of the flagship programs is the FIFA World Cup Meal, featuring special FIFA-themed packaging. This package comes in several favorite menu options and includes a limited-edition Legendary Football Glass featuring global football figures such as David Beckham, Ronaldinho, Lamine Yamal, Thierry Henry, and Son Heung-min, along with McDonald’s iconic character, Grimace.

Additionally, there is a Golden McFlurry dessert that combines vanilla ice cream, caramel sauce, and toasted coconut topping.

For children, McDonald’s Indonesia presents a special edition Happy Meal in collaboration with Squishmallows. This collection features 12 collectible plush characters wearing FIFA football jerseys, available starting June 12, 2026.

Beyond thematic products, McDonald’s Indonesia has also prepared various activities to let the public experience the World Cup atmosphere firsthand. A total of 84 McDonald’s restaurants in Indonesia will serve as venues for watching FIFA World Cup 2026 matches together.

The football party atmosphere is further enhanced with FIFA World Cup-themed decorations, a dedicated children’s play area through the Kid’s Activity Room, and various interactive activities such as Cheer with Grimace and the Grimace Goal Challenge penalty shootout, held at several locations, including the Car Free Day areas in Jakarta and Cibinong.

“We designed each of these activities with one goal in mind: that customers not only come to dine but leave with a memorable story. The FIFA World Cup happens once every four years, and we want McDonald’s Indonesia to be part of that memory,” said Caroline.

To provide an even more special experience, McDonald’s Indonesia has partnered with Grab Indonesia through the Top Spender Grab program. This program will send one lucky couple to watch the FIFA World Cup 2026 final live in New York.

The prize package includes match tickets, flight tickets, accommodation, pocket money, and visa processing support.

This collaboration is seen as a perfect moment, bringing together two things close to Indonesians: food and football.

“We are very happy to be part of the winners’ journey to witness the World Cup final in New York. Supported by the GrabFood ecosystem and McDonald’s Indonesia’s closeness to the community, this collaboration feels very special,” said Roy Nugroho, Director of ID Commercial at Grab Indonesia.

In addition to entertainment experiences, this campaign also carries a social mission through a football coaching clinic program for Indonesian children. The activities will involve professional coaches and players, including children from underprivileged communities who have limited access to sports training.

This program aims to instill values of discipline, teamwork, sportsmanship, and perseverance through football.

McDonald’s Indonesia’s step is seen as an example of how the FIFA World Cup euphoria can have a broader impact on the younger generation.

“McDonald’s Indonesia understands that the FIFA World Cup is not just about match excitement. This campaign also provides a real space for children to learn, play, and dare to dream. Consistency like this makes a program truly meaningful,” said Joe Raimundus, Co-Founder of the AYO Application.

Through the FIFA World Cup Goes to McDonald’s campaign, McDonald’s Indonesia hopes to bring the World Cup experience closer to the public while inspiring the younger generation to stay active, healthy, and brave in pursuing their dreams through sports.

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New York

New York City, originally founded as a Dutch trading post called New Amsterdam in 1624, became a major hub for immigration and commerce after being taken over by the English in 1664. As the largest city in the United States, it is renowned for its iconic landmarks like the Statue of Liberty and Times Square, as well as its diverse cultural scene and global influence in finance, art, and entertainment. Today, New York remains a symbol of opportunity and innovation, shaped by centuries of growth and multicultural exchange.

USA

The United States of America is a large, diverse country in North America, founded in 1776 after the thirteen original colonies declared independence from Great Britain. Its history includes westward expansion, the Civil War over slavery and states’ rights, and its rise as a global economic and military power in the 20th century. Today, it is known for its cultural influence, national parks, and iconic landmarks like the Statue of Liberty and the Grand Canyon.

Jakarta

Jakarta is the capital and largest city of Indonesia, located on the northwest coast of Java. Originally a small port town called Sunda Kelapa, it was renamed Jayakarta in the 16th century before becoming a key colonial hub under the Dutch, who called it Batavia. After Indonesia’s independence in 1945, it was renamed Jakarta and officially designated the nation’s capital, growing into a bustling metropolis known for its cultural diversity, historic landmarks, and modern skyline.

Cibinong

Cibinong is a town in West Java, Indonesia, and serves as the administrative center of Bogor Regency. Historically, it was a relatively quiet area until the 1970s, when the regency government moved its capital there from Bogor city to alleviate overcrowding. Today, Cibinong is a rapidly developing suburban hub, known for its government offices, growing residential areas, and proximity to Jakarta.

Indonesia

Indonesia is a Southeast Asian archipelago of over 17,000 islands, known for its immense cultural and biological diversity. Its history includes powerful Hindu-Buddhist kingdoms like Srivijaya and Majapahit, followed by centuries of Dutch colonial rule. The country declared independence in 1945 and is now the world’s largest Muslim-majority nation, with iconic sites like Borobudur temple and Bali’s terraced rice fields.