Bobi Ice, the Chinese ice cream brand with the highest number of stores nationwide, has officially entered into a partnership with Huading Cold Chain. This collaboration provides strong support for Bobi Ice in the area of cold chain logistics, and is expected to facilitate further expansion in the national market.
As an innovator of freshly baked waffle ice cream, Bobi Ice was founded in 2010. With its authentic American ice cream flavors and crispy waffles, it has become a favorite among consumers. Today, Bobi Ice has grown into a leading brand in the Chinese ice cream industry, with over 1000 stores across more than 140 cities in 20 provinces.
However, ice cream products are extremely sensitive to temperature, and the requirements for cold chain logistics are very high. Any deformation during transport can affect end sales, which is a common challenge in the industry. “The last mile” delivery is particularly problematic, and currently, companies transporting ice cream mainly rely on third
