Recently, at the 40th Shanghai Chain Franchise Exhibition, Boiling Point Project officially launched its “Global Partner” program, announcing continued expansion into Southeast Asian and North American markets. On-site, the combination of technology and wilderness themes made a stunning debut, with the roadshow area drawing large crowds. The integration of high cost-performance and AI intelligence became key highlights. The event successfully attracted 689 high-quality potential clients and secured 95 highly committed prospects. A total of 80 global intentions have been confirmed, including interest from Japan and Singapore.
hot pot market
The term “hot pot market” typically refers to a vibrant dining scene or a specific area known for its concentration of hot pot restaurants, rather than a single historical site. This culinary tradition, with origins in East Asia dating back over a thousand years to Mongolian horsemen or Chinese imperial courts, involves cooking a variety of ingredients in a shared simmering broth. Today, these “markets” are hubs of social dining where people gather to enjoy this interactive and communal meal.
Boiling Point Project
The Boiling Point Project is a contemporary art initiative and exhibition space in Taipei, Taiwan, founded in 2010. It is dedicated to showcasing experimental and avant-garde works by emerging Taiwanese artists, often focusing on socio-political themes and critical discourse. The project serves as a dynamic platform that reflects and engages with the rapidly evolving cultural landscape of the region.
Shanghai Chain Franchise Exhibition
The Shanghai Chain Franchise Exhibition is a major annual trade event in China that connects franchisors with potential investors and entrepreneurs. It showcases a wide range of franchise opportunities across various sectors, including food and beverage, retail, and services. The exhibition has played a significant role in the rapid expansion of domestic and international chain brands within the Chinese market.
Southeast Asian markets
Southeast Asian markets are vibrant, bustling hubs of commerce and community that have historically served as the economic and social heart of towns and villages. Their history is deeply rooted in trade routes and cultural exchange, often operating for centuries in open-air settings. Today, they remain essential for daily life, offering everything from fresh produce and street food to handicrafts and household goods.
North American markets
North American markets have evolved from indigenous trade networks into complex global economic hubs. They were transformed by European colonization, industrialization, and the rise of financial centers like Wall Street. Today, they are characterized by a free-market ethos and are dominated by the integrated economies of the United States, Canada, and Mexico.
Japan
Japan is an island nation in East Asia with a history spanning millennia, featuring ancient traditions like the samurai and shogunate systems. It is renowned for its unique cultural sites, including ancient Shinto shrines, Buddhist temples, and iconic landmarks such as Mount Fuji. Following a period of isolation, Japan rapidly modernized in the late 19th century, blending its deep historical heritage with cutting-edge technology and pop culture.
Singapore
Singapore is a sovereign city-state and island country in Southeast Asia, founded as a British trading post in 1819 by Sir Stamford Raffles. It gained independence in 1965 and rapidly transformed from a developing nation into a global hub for trade, finance, and transportation. Today, it is renowned for its multicultural society, modern skyline, and lush green spaces.
Global Partner program
The Global Partner program is not a physical place or cultural site, but a strategic business initiative typically used by corporations to foster long-term collaborations with other companies. These programs are designed to build mutually beneficial relationships, often involving joint marketing, technology integration, and co-selling opportunities. Their history is rooted in modern business strategies of the late 20th and early 21st centuries, evolving to create ecosystems that drive innovation and market growth for all members.
