From tackling trade barriers to participating in global competition, professional services are reshaping the internationalization path of Chinese enterprises. On August 15, the 2025 China (Guangzhou) Cross-Border E-Commerce Fair (hereinafter referred to as the “Cross-Border Fair”) grandly opened in Guangzhou. The only national-level enterprise overseas service platform—the Comprehensive Service Base for Chinese Enterprises “Going Global” (hereinafter referred to as the “Going Global Base”)—made its debut, serving as a crucial service vehicle to promote cross-border e-commerce development. Its appearance not only demonstrated its commitment to supporting enterprises in their international expansion but also marked a new phase in building a professional service system for cross-border e-commerce “going global.”
Addressing Key Challenges in Global Expansion
Showcasing Three Core Service Areas
Today, cross-border e-commerce has become a vital new business model for Chinese enterprises expanding overseas. However, the complexities of foreign markets still leave many companies struggling to adapt. Challenges such as policy compliance barriers, cultural and market differences, and resource coordination bottlenecks have become hidden obstacles on the path to internationalization.
“Take legal issues, for example. Cross-border e-commerce involves laws across multiple countries, making it difficult for a single institution to meet all needs. The ‘Going Global’ Base, as a resource integration platform, effectively bridges the gap between enterprise demands and professional services.” The team specializes in providing legal services for cross-border e-commerce and has already offered professional support to overseas enterprises through the “Going Global” Base service network.
At this Cross-Border Fair, the “Going Global” Base showcased its “one-stop” service system, providing a “golden key” to solving the challenges of global expansion for cross-border e-commerce enterprises.
In the service system exhibition area, the results of the “Nansha Express” stood out. This innovative overseas investment project filing channel integrates resources from multiple departments to provide “one-stop consultation,” streamlining the process for enterprises. As of July 2025, the Base has provided 3,155 consultations to 642 enterprises through the “Nansha Express” and assisted 211 enterprises in completing 291 overseas investment project filings.
To address enterprises’ most pressing professional service needs, the Base has established a “full-chain service matrix” covering 10 key areas. The exhibition area displayed a list of 104 overseas investment services, showing that enterprises can find tailored solutions for every stage of their global expansion—from legal compliance and cross-border financing to tax planning and logistics support. So far, the Base has facilitated 178 resource connections for 132 enterprises in collaboration with professional institutions.
The Comprehensive Service Center for Chinese Enterprises “Going Global” (hereinafter referred to as the “Going Global Center”) serves as the operational entity for the “Going Global” Base. “Overseas networks are the ‘capillaries’ that help enterprises establish local roots,” explained a representative. The Base’s service network now covers 68 countries and regions, with the Indonesia Service Station, inaugurated in April 2025, serving as a hub for Southeast Asia. This expansion aligns closely with the key markets for cross-border e-commerce, providing localized support for enterprises focusing on Southeast Asia.
Precision Services
Transitioning from ‘Going Alone’ to ‘Collaborative Expansion’
In front of the “Going Global” Base’s enterprise success story wall, numerous case studies vividly illustrate how the Base has helped companies shift from “going alone” to “collaborative expansion.”
A tire manufacturer from Guangzhou, for example, faced challenges in Cambodia due to mismatched worker skills and cross-cultural communication barriers. The “Going Global” Base coordinated with international labor agencies and local universities to provide customized training, ultimately helping the company train 100 skilled workers and resolve production issues. Similar success stories fill the wall, covering areas such as ODI filings, overseas market research, cross-border settlements, and international taxation.
Behind these stories lies the “Going Global” Base’s efforts to provide “precision services” for overseas expansion. Currently, the Base has established an “online + offline” integrated system: the online platform has published 588 pieces
