CHONGQING, Sept. 19 — The 2025 Chongqing Autumn Real Estate and Home Furnishing Trade Fair (hereinafter referred to as the “Autumn Fair”) offline exhibition opened in Jiangbei, Chongqing on September 19.

A relevant official from the Chongqing Municipal Commission of Housing and Urban-Rural Development stated that this year’s Autumn Fair, themed “Gathering Benefits in Autumn, Investing in Good Homes,” focuses on “promoting consumption, stabilizing the market, and benefiting people’s livelihoods.” It not only brings together a vast number of high-quality properties but also, through a dual online and offline sales structure and multiple discounts, aims to provide a full-chain solution from “selecting a home” to “furnishing it.”

At this fair, 74 companies presented 99 properties. Participating enterprises offered multi-dimensional discounts centered around “benefiting the public,” covering the entire home-buying process.

In terms of discounts, properties such as Longfor Beidao, Poly Shiguangnian, Huayu Chunjiang Mingyue, Meihao Tianfu, and China Merchants Yu Tianfu offered discounted prices.

For transaction benefits, activities like “smashing a golden egg” upon purchase became standard, with some properties promising a “100% winning rate.” Offers such as free parking spaces and home appliances were also plentiful.

It is reported that this year’s Autumn Fair adopted a dual “online + offline” model for greater flexibility. The online exhibition launched on September 1 via the “Yufangtong” mini-program and will run until October 31. It features 14 functional sections, including participating enterprises, leisure and vacation properties, and ready-to-move-in home areas.

Citizens can search on WeChat for a “one-stop” service to check properties, view policies, and claim discounts. They can also use innovative methods like VR tours and live video streams to get a more intuitive understanding of the properties. Additionally, by entering information such as family income and desired area, the system can automatically generate potential tax reductions and loan优惠 offers.

The offline exhibition focused on an “immersive experience,” allowing citizens to consult on-site about property information. Some properties provided services like direct shuttle buses, enabling a seamless transition from “online selection” to “offline verification” to cater to different visitor preferences.

To help citizens “buy well and decorate affordably,” this year’s Autumn Fair specially organized linked housing consumption activities. Eight developers, including Poly, PowerChina, Haicheng, China Resources Land, Greenland, Shougang, Xinhui, and China Merchants Shekou, involved in 18 projects, collaborated with seven home furnishing and appliance brands, such as Chongqing Department Store Electrical Appliances and Tangka Decoration, to offer multiple discounts.

The relevant official from the Chongqing Municipal Commission of Housing and Urban-Rural Development stated that these linked activities will further stimulate domestic demand potential and assist Chongqing in its efforts to cultivate and build itself into an international consumption center city.

Chongqing Autumn Real Estate and Home Furnishing Trade Fair

The Chongqing Autumn Real Estate and Home Furnishing Trade Fair is a major commercial event held annually in Chongqing, China. It serves as a key industry platform for developers, manufacturers, and consumers to connect and conduct business. While the fair itself is a modern convention, it reflects Chongqing’s rapid urban development and its growing importance as a major economic center in western China.

Jiangbei

Jiangbei is a district within the city of Chongqing in southwestern China. Historically an area of farmland and villages, it was developed into a major urban and transportation hub following Chongqing’s designation as a municipality directly under the central government in 1997. Today, it is known for its modern commercial centers and as a key gateway to the city.

Yufangtong

I am unable to find any verifiable historical or cultural information about a place or site named “Yufangtong.” It is possible the name is misspelled, refers to a very local or obscure location, or is not a recognized cultural heritage site. Could you please check the spelling or provide any additional context?

Longfor Beidao

“Longfor Beidao” is a large, modern residential and commercial development located in the Beidao area of Chengdu, China. Unlike a historical site, it was built in the 21st century by the Longfor Properties company as part of the city’s urban expansion. Its history is therefore recent, marking it as a significant example of contemporary urban planning and real estate development in a growing metropolitan area.

Poly Shiguangnian

“Poly Shiguangnian” is not a historical or cultural site, but rather a residential real estate development in China, built by the Poly Real Estate company. As a modern housing complex, it does not have a significant historical background of its own. Its name is derived from the developer and the project’s specific branding.

Huayu Chunjiang Mingyue

“Huayu Chunjiang Mingyue” is a poetic name for a scenic area along the Qinhuai River in Nanjing, China, renowned for its beautiful lantern displays during traditional festivals. Historically, it was a vibrant cultural and entertainment district during the Ming and Qing dynasties, famous for its bustling markets and elegant riverside pavilions. The name itself evokes the romantic imagery of flowers, spring river, and the bright moon, reflecting its long-standing association with classical Chinese poetry and art.

Meihao Tianfu

I am unable to find any verifiable historical or cultural information about a place called “Meihao Tianfu.” This name appears to be a Chinese phrase that translates to “Beautiful Heavenly Mansion” or “Wonderful Heavenly Residence,” but it does not correspond to a well-known, specific cultural site or landmark. It is possible the name refers to a local attraction, a residential complex, or is a poetic description rather than an official place name.

China Merchants Yu Tianfu

China Merchants Yu Tianfu is a modern residential and commercial development located in Chongqing, China, developed by the China Merchants Group. While the development itself is new, the China Merchants Group has a long history dating back to the late Qing Dynasty in the 19th century, when it was established to manage China’s first modern enterprises. The project represents a continuation of the group’s long-standing role in shaping urban infrastructure and community spaces in contemporary China.