Openness, technological innovation, and fruitful outcomes are the three highlights of this year’s trade fair. From September 10 to 14, 2025, the trade fair was held in Beijing. As one of China’s three major exhibition platforms for opening up, it has become an important window for the world to observe China and share opportunities.

Openness is inherent in the trade fair’s DNA. Its expanding circle of partners demonstrates the strong appeal of “Chinese services” and the “Chinese market.” This year, the fair attracted 85 countries and international organizations to set up exhibitions, with Australia, as the guest of honor, bringing nearly 60 enterprises and institutions to participate—forming the largest delegation to date. Through this platform, China continues to signal its commitment to expanding openness in the service sector, while also building a mutually beneficial path to shared success—allowing the world to access opportunities in China’s vast market of 1.4 billion people, and enabling Chinese services to go global through worldwide networks.

Cutting-edge technologies were on full display, with digital and intelligent solutions refreshing the fair experience. Robots seen throughout the venue illustrated the diverse applications of artificial intelligence; naked-eye 3D digital technology allowed visitors to enjoy an immersive experience of the Nine-Dragon Wall at the Palace Museum directly from a large screen… Leapfrog advancements in technology are reshaping the competitiveness of Chinese services, making “Chinese services” as prominent a brand as “Made in China.” Data shows that from January to July, the total import and export volume of knowledge-intensive services in China reached 1.7756 trillion yuan, a year-on-year increase of 6.8%.

Abundant achievements were a standout feature of this year’s fair. During the event, 13 thematic forums, 82 specialized forums, and 81 business matchmaking and promotion events were held. More than 260 ministerial-level guests from home and abroad, along with heads of international organizations, participated in exchanges and discussions. Nearly 2,000 enterprises exhibited on-site, releasing 198 new products and achievements, including 109 debut items and 36 authoritative releases. These outcomes strongly promoted global trade exchanges and cooperation, leading trends in worldwide service trade.

The trade fair has witnessed the rapid rise of China’s service industry and the steady development of global service trade, becoming a hub for cutting-edge trends, an accelerator for open cooperation, and a showcase for innovation and vitality. According to the latest data from the Ministry of Commerce, from January to July, China’s total service import and export volume reached 4.57816 trillion yuan, a year-on-year increase of 8.2%. The rapid growth of China’s service trade is a result of deep integration into the global service ecosystem. The trade fair serves as a microcosm, allowing the world to see the breadth and depth of China’s service trade.

Beijing

Beijing is the capital of China and a major cultural and historical hub, renowned for its ancient imperial architecture. Its history spans over three millennia, serving as the political center for various dynasties, including the Ming and Qing. Key landmarks include the Forbidden City, a vast imperial palace complex from the 15th century, and the Great Wall, which stretches across the northern part of the municipality.

Australia

Australia is both a continent and a country with a rich history spanning over 65,000 years of continuous Indigenous culture. Its modern history began with British colonization in the late 18th century, leading to the establishment of a unique national identity. Today, it is known for its diverse landscapes, from the Outback to coastal cities, and its vibrant multicultural society.

Nine-Dragon Wall

The Nine-Dragon Wall is a type of decorative screen wall dating to the Ming Dynasty, renowned for its vibrant glazed-tile mosaics depicting nine powerful dragons. These walls were built at imperial palaces and gardens, such as in Beijing’s Beihai Park, to serve as symbols of power and to ward off evil spirits. The most famous example, constructed in 1402, stands 5 meters high and 27 meters long.

Palace Museum

The Palace Museum, also known as the Forbidden City, is a historic imperial palace complex in Beijing, China. Constructed between 1406 and 1420 during the Ming Dynasty, it served as the home of emperors and the ceremonial and political center of Chinese government for nearly 500 years. Today, it is a UNESCO World Heritage Site and houses the Palace Museum, which preserves and displays artifacts and artworks from the Ming and Qing dynasties.