On June 16th, Shanghai LEGOLAND Resort officially entered into a strategic cooperation with an airline to explore the new “aviation + cultural tourism” model, creating a new consumption scene that deeply integrates theme parks with transportation hubs. On the same day, the world’s first LEGOLAND themed aircraft, named “Shanghai LEGOLAND”, was unveiled. During the event, the energetic LEGOLAND mascot made an appearance, inviting visitors to join a summer adventure at Shanghai LEGOLAND for a journey of unlimited imagination.
The “Shanghai LEGOLAND” themed aircraft vividly presents the rich experiences of LEGOLAND in an imaginative way, allowing passengers to “immerse themselves in imagination” and experience the endless fun of the park. The aircraft features the striking yellow color of the LEGOLAND brand, adorned with a variety of colorful LEGO-built rides. Characters from the park peep curiously from the plane windows, and unique designs on both sides of the plane ensure passengers discover new