On May 28, the 24th session of the 16th Municipal People’s Congress Standing Committee reviewed a report from the municipal government on the innovation and efficiency improvement of the convention and exhibition industry, along with opinions and suggestions from the Municipal People’s Congress Ethnic, Religious, and Overseas Chinese Affairs Committee.
The report shows that the total revenue of large-scale exhibition enterprises in Beijing ranks first in the country, accounting for about one quarter of the national total. The convention and exhibition market covers the entire upstream and downstream industry chain, with business activities including exhibition planning and organization, event marketing, comprehensive services, venue operations, on-site services, design and construction, brand communication, digital services, exhibition material supply, and logistics services. Among these, exhibition planning and organization enterprises account for 40%, forming a development pattern of “upstream leading, upstream and downstream collaboration.”
Beijing has innovatively established a dedicated service steward mechanism for key exhibition venues across the city, providing “one-on-one” precise services to 11 major venues. Focusing on venue positioning, development goals, venue functions, surrounding public service resources, and specialized services, the city has deepened the implementation of a “one venue, one policy” approach, building a “venue plus surrounding area” collaborative development ecosystem.
The operation of the city-district two-level comprehensive service guarantee coordination mechanism for large events has been optimized to address market concerns such as venue capacity, fire approval, and traffic parking. The regular implementation of “single application” and “full online processing” for large-scale exhibitions has been normalized. Through process reengineering and data sharing, parallel processing and categorized approval reforms have been implemented. The processing time for holding large exhibitions in Beijing has been reduced by 80%, making it the shortest approval time and requiring the fewest materials among major cities nationwide. Taking the full-process processing of foreign-related economic and technical exhibitions as an example, the processing time is six working days, leading the country in efficiency. During large-scale exhibitions, temporary service areas are set up at key transportation hubs to provide specialized consulting services and convenience for domestic and international exhibitors and visitors. Intellectual property protection offices are established at major exhibition sites to offer “one-stop” intellectual property services.
Technological empowerment has been strengthened to improve exhibition service efficiency and the participation experience. For example, the 2026 Zhongguancun Forum Annual Conference will provide five AI translation forms, including AR glasses and dual-screen translation machines, increasing the number of service languages by eight, effectively lowering the language barrier for international participants. Multiple departments have jointly built a city-level key event information release platform, which simultaneously publishes information on exhibitions, performances, and competitions in the “Capital Window” city events column and the “Jingtong” app. Since its launch, the total visits have exceeded 10 million, becoming an important window showcasing the vitality of Beijing.
Next steps include improving the digital management level of the convention and exhibition industry. The digital and intelligent transformation of venues will be accelerated, smart venue construction will be improved, and the application of digital technologies such as AI large models and intelligent simultaneous interpretation will be promoted to enhance the convenience and experience of participation.
Focusing on the capital’s key industries and consumption upgrade directions, a batch of landmark exhibitions with global influence will be cultivated and introduced. Cooperation with international and domestic industry organizations will be deepened to bring more international academic conferences, industry conferences, and exhibition events to Beijing. The “exhibition plus investment” model will be expanded, and an industry investment attraction matching platform will be built to achieve the goal of “running one exhibition, activating one chain, and driving one city.”
At the same time, the integration of culture, commerce, tourism, sports, and exhibitions will continue to be promoted to enrich consumption scenarios. The “ticket economy” linkage model will be developed to facilitate mutual recognition and interconnection between exhibition tickets and shopping district discounts, scenic spot visits, and performance discounts. The surrounding facilities and service guarantees of venues will be improved, and a “15-minute exhibition living circle” will be built to enhance the overall service level and development ecosystem, truly converting exhibition traffic into consumption growth.
Zhongguancun Forum
Zhongguancun Forum
Capital Window
Jingtong
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