The word trending most on the internet today, from India to Italy, is “Melody.” The reason for this trend is a special gift Prime Minister Narendra Modi gave to Italy’s Prime Minister Giorgia Meloni. The gift was a packet of India’s popular one-rupee chocolate, Melody. Some people are viewing this gift very positively, seeing the sweetness of the chocolate reflected in the relationship between the two countries and leaders. However, others are upset with this gift, disliking this style of diplomacy. This group is led by India’s opposition leader, Rahul Gandhi.
Giorgia Meloni herself shared information about Prime Minister Modi’s gift in a video, where she and Prime Minister Narendra Modi are seen holding a packet of Melody chocolate. The packet of Melody chocolate in the hands of Prime Minister Modi and Italy’s Prime Minister Giorgia Meloni is not a premium package. That is, Prime Minister Modi gifted Meloni an ordinary packet of chocolate. This packet costs 50 rupees in regular shops. On some platforms with discounts, it can be found four or five rupees cheaper. But the discussion generated by this roughly 50-rupee gift from India’s Prime Minister is perhaps more than what expensive and exclusive gifts would receive. Consider the huge impact of this Melody gift.
The post that Giorgia Meloni shared with Prime Minister Modi featuring the Melody gift was seen by over 100 million people in just a few hours. That is, more than 10 crore people saw it, while Italy’s population is slightly less than 6 crore.
This post became the fastest to reach 100 million views on Instagram. According to Indian time, Meloni posted this around 11:48 AM. Within a few hours, it crossed the 100 million mark. As of now, over 13 crore people have seen this post. Nearly 65 lakh people have shared it, and more than 75 lakh people have liked it. These numbers are continuously increasing. Before this post, Prime Minister Narendra Modi’s Jhalmuri reel held the record for the fastest political reel to reach 100 million views. That is, Prime Minister Modi and Meloni together broke Prime Minister Modi’s own record.
The impact of this post was so great that Melody chocolate went out of stock on quick commerce platforms. People rushed to buy it.
A company with no direct connection to this toffee also benefited from Melody’s popularity. The packet Prime Minister Modi gave to Meloni shows the word “Parle” written on it. This video strengthened sentiment for Parle, and shares of Parle Industries Limited rose by more than 5 percent. However, Melody chocolate is not made by Parle Industries Limited. The company that makes Melody chocolate is named Parle Product, but this company is not listed on the stock market. Therefore, the benefit went to Parle Industries Limited. Nevertheless, Parle Product, the company that makes Melody chocolate, thanked Prime Minister Modi for giving Melody global recognition. But opposition leader Rahul Gandhi is upset with Prime Minister Modi’s gift in Italy. Opposition leader Rahul Gandhi did not like Modi’s Melody gift to Giorgia Meloni. Additionally, he objects to the Prime Minister’s foreign trip.
The chemistry between Prime Minister Narendra Modi and Giorgia Meloni is making headlines on the internet under the name “Melody.” The reason for this is also hidden in their names. The first letters of Giorgia Meloni’s surname, MELO, and the last letters of Narendra Modi’s surname, DI, together form “Melody.” That is why their chemistry is famously called Melody.
Earlier, when Giorgia Meloni and Prime Minister Modi met during the G7 summit in Apulia, Italy, they created the first video showcasing the “Melody chemistry.” In that video, Meloni took a selfie video with Prime Minister Modi, where both leaders smile and wave at the camera. In that video, Meloni greeted people on behalf of the Melody team. Two years later, when Modi arrived in Italy again, he strengthened this Melody chemistry by gifting the India-made Melody chocolate.
Notice a coincidence. The production of the Melody toffee that Prime Minister Modi gifted to Italy’s Prime Minister Giorgia Meloni began in 1983. In the same year, opposition leader Rahul Gandhi’s mother, Sonia