The event opened with a stage short play imbued with the local warmth of Dongshe Village, vividly depicting the spark of collision between rural texture and cinematic art, instantly igniting the atmosphere. Distinguished figures from the film and television industry gathered with relevant leaders to discuss the promising blueprint for the mutual empowerment of rural revitalization and film & television culture.

During the speech segment, guests from various sectors offered suggestions. A representative expressed Qingpu District’s high regard and deep expectations for the integrated development of rural cultural tourism and film & television art, emphasizing that the district would use this event as an opportunity to further activate rural cultural vitality. Other speakers, from the perspectives of industry and creative practice, offered strategies for deepening the connection between rural areas and the film industry and shared insights on creation rooted in life, providing valuable inspiration for rural film and television production.

At the event, a representative from the Liantang Town Tourism Company detailed the profound cultural heritage, unique natural endowments, and advantages for film and television industry development of “Three-Colored Liantang,” fully showcasing the creative potential of this land. The founder & CEO of Manshan Xiangyu shared the characteristic resources and scene value of Dongshe Village. As one of Shanghai’s first pilot zones for beautiful and harmonious villages and a second batch municipal-level key village for rural tourism, Dongshe Village features meandering shallow streams, ancient quiet bridges, and ecological woodlands blending with the cultural heritage of the Jiangnan region.

Since its establishment in 2023, Manshan Xiangyu has focused on rural aesthetics in its practices. It has not only created two benchmark IPs—the “Manshan Xiangyu” refined wellness travel destination and the “Xiangyu Dongshe” Hydrangea Festival—but also introduced diverse formats such as the Nordisk Campsite to enrich the scene hierarchy. It has further helped Dongshe Village win multiple honors, including the 2024 Global Homestay Expo’s “China’s Most Charming Rural Holiday Destination” and the 2025 “China’s Top Ten Best Rural Revitalization Demonstration Zones.” The representative also disclosed preparatory ideas for a Movie Poster Art Museum, proposing to integrate rural natural scenes and human stories into film and television media, outlining a clear blueprint for creating a rural film and television cultural landmark. In the future, visitors will be able to immerse themselves in the unique charm of the interplay between light, shadow, and the countryside in Dongshe Village.

At the highly anticipated awarding ceremony, a representative presented Dongshe Village with the plaque for “Shanghai Recommended Film & Television Shooting Location,” marking its official entry into the ranks of preferred destinations for film and television creation. Subsequently, the “Shanghai Radio, Film and Television Production Industry Association Youth Film & Television Creation Base,” the “Shanghai University Shanghai Film Academy Creation & Training Base,” and the “Shanghai Vancouver Film School Creation & Training Base” were unveiled simultaneously. This move will promote the synchronization of film and television talent cultivation with rural development, injecting talent vitality into industrial integration.

The signing and donation segments were also full of highlights. Agreements were signed to solidify the cooperative foundation for the “film & television + rural” ecosystem construction. An electric sightseeing vehicle was also donated to Dongshe Village, providing strong support for upgrading film production support services and rural cultural tourism services.

During the event, the “Gathering Three Colors, Drama in Liantang” dialogue session featuring Chinese film and television masters visiting Liantang was brilliantly staged. Guests engaged in in-depth discussions on “How Micro-short Dramas Can Empower Rural Cultural Tourism,” exploring

Dongshe Village

Dongshe Village is a traditional Hakka settlement located in Fujian Province, China, renowned for its well-preserved **tulou** (earthen building) architecture. These large, fortified communal residences, built primarily during the Ming and Qing dynasties, were designed for defense and reflect the Hakka people’s clan-based lifestyle and migratory history. Today, it stands as a cultural heritage site showcasing unique rural communal living.

Liantang Town

Liantang Town is a historic town located in Shenzhen, Guangdong Province, China, known for its well-preserved traditional Hakka architecture. Its history dates back over 300 years, with its most famous feature being the “Liantang Weiwu,” a large, fortified Hakka walled village complex built during the Qing Dynasty. Today, it serves as a cultural heritage site showcasing Hakka communal living and defensive structures.

Qingpu District

Qingpu District is a suburban district of Shanghai, China, known for its historic water towns like Zhujiajiao and its role as a gateway to the Yangtze River Delta. Its history dates back over 5,000 years, with archaeological sites revealing it as part of the ancient Liangzhu culture. Today, it blends ancient canals and bridges with modern development, serving as a key area for Shanghai’s ecological and cultural tourism.

Shanghai

Shanghai is a major global financial hub and China’s largest city, located on the central coast. Historically a fishing village, it grew into a significant treaty port after the First Opium War (1842), leading to its famous international concessions and Art Deco architecture. Today, it is a dynamic metropolis symbolized by its modern skyline, including the iconic Pudong district with landmarks like the Oriental Pearl Tower.

Manshan Xiangyu

“Manshan Xiangyu” (满山香芋) refers not to a specific cultural site, but to a renowned agricultural product—a type of taro known for its fragrant aroma and quality—primarily associated with Manshan Village in Xing’an County, Guangxi, China. Its history is tied to the region’s favorable climate and soil, with cultivation traditions dating back centuries, making it a celebrated local specialty and a key part of the area’s agricultural heritage.

Xiangyu Dongshe Hydrangea Festival

The Xiangyu Dongshe Hydrangea Festival is an annual spring celebration held in the Dongshe Village area of Xiangyu, typically in Fujian Province, China, showcasing vast fields of vibrant hydrangea blooms. While the festival itself is a modern tourism and agricultural event, it draws upon the region’s long history of flower cultivation and rural community traditions. It serves as a colorful display of local natural beauty and promotes cultural and eco-tourism in the area.

Nordisk Campsite

Nordisk Campsite is a modern, design-focused camping and glamping resort located in Jutland, Denmark, known for its minimalist Nordic aesthetic and sustainable approach to outdoor hospitality. It was established to offer a serene, high-quality nature experience, blending contemporary architecture with the surrounding coastal dunes and heathland. While it does not have a deep historical legacy, its concept is rooted in the Scandinavian tradition of friluftsliv (open-air life) and the region’s long-standing appreciation for simple, functional design in harmony with nature.

Movie Poster Art Museum

The Movie Poster Art Museum, located in Warsaw, Poland, is a unique institution dedicated to preserving and exhibiting original film posters, a genre in which Polish artists gained world renown in the 20th century. It showcases a rich collection that highlights the history of this distinctive art form, particularly from the post-war period when Polish poster artists developed a highly stylized and symbolic approach to cinema advertising. The museum celebrates this cultural legacy, offering insight into both graphic design history and cinematic promotion.