Epson recently held a new home projector launch event in Shanghai under the theme “Harmony of Color and Sound, Core-Driven Natural Brilliance,” officially introducing the EF-52 series flagship 4K smart projector and the EF-50 series colorful 4K smart projector. The innovative “Three-Chip Three-Color Full-Color Engine” projection technology redefines home projection image quality standards.

The “Three-Chip Three-Color Full-Color Engine” is based on Epson’s self-developed 3LCD core technology, where red, green, and blue light sources precisely correspond to three LCD panels, bypassing traditional light-splitting processes and significantly improving light energy utilization and color performance. This system achieves breakthroughs in three key dimensions: image quality, size, and heat dissipation—not only delivering cinema-level color purity and image performance but also being an ultra-compact three-chip 4K projection engine, equipped with a dedicated cooling system designed for three-color light sources to ensure stable, quiet, and efficient operation.

As the flagship model in this launch, the Epson EF-52 series features the “Three-Chip Three-Color Full-Color Engine,” with a dynamic contrast ratio of up to 5,000,000:1, support for HDR10/HLG, and regional contrast optimization technology, accurately presenting dark details and bright highlights. Additionally, the EF-52 comes with a Sound by Bose audio system, achieving natural integration of visuals and sound, allowing viewers to enjoy a cinema-level immersive experience at home.

Notably, the Epson EF-52 series also collaborates with Marvel, combining classic superhero imagery with high-end industrial design to convey the cross-disciplinary charm of “technology × culture,” injecting personalized energy into visual entertainment.

Meanwhile, addressing diverse home entertainment needs, Epson launched the EF-50 series targeting younger audiences, also utilizing the “Three-Chip Three-Color Full-Color Engine” to deliver high-definition, high-color-accuracy 4K image performance. The body design continues Epson’s consistent lightweight and minimalist style, suitable for various scenarios, from home viewing to small gatherings. With high cost-effectiveness and excellent image quality, the EF-50 series is an ideal choice for the new generation seeking a quality lifestyle.

At the launch event, Epson and Tencent Video·Aurora TV announced the continuation of their deepened strategic partnership. The two have jointly developed a “Dual Desktop UI System,” with plans to introduce the “Tencent Video AI Smart Assistant” for voice control and intelligent content recommendations. Epson’s EF series has become one of the first smart projector products to receive Tencent Video’s “True Color Max+” certification, supporting 4K resolution, 60fps high frame rate, and HDR Vivid technology, with a color gamut increase of approximately 40% and bright detail enhancement by three times, further elevating the visual experience.

To allow attendees to experience the immersive visual effects of the new technology and products firsthand, Epson set up an experiential segment at the event. Four themed zones—”Nature Perception Zone,” “New Technology Zone,” “Marvel Collaboration Zone,” and “Flagship Private Cinema”—comprehensively showcased the innovative appeal of the EF series, from image quality to sound effects, and from technology to art. The “Nature Perception Zone” combined Sound by Bose audio with fragrance devices to create a vibrant immersive space; the “New Technology Zone” allowed audiences to directly experience the exceptional image quality of the “Three-Chip Three-Color Full-Color Engine”; and the “Marvel Collaboration Zone” attracted numerous fans, becoming a popular highlight.

From technological research and development to ecosystem co-creation, Epson consistently adheres to the “Technology + Localization” strategic path, continuously deepening innovative collaborations with partners. Leveraging profound expertise in optics, display, and smart systems, Epson is constantly pushing the boundaries of imaging, using robust technical capabilities and a comprehensive ecosystem to create more natural, realistic, and intelligent large-screen home experiences for users.

Shanghai

Shanghai is a major global financial hub and China’s largest city, located on the southern estuary of the Yangtze River. It grew from a minor fishing village into a significant port after being forced open to foreign trade by the Treaty of Nanking in 1842, leading to an era of international concessions. Today, it is famous for its iconic skyline, featuring landmarks like the Bund and the skyscrapers of Pudong, which symbolize its rapid modern development.

Marvel

“Marvel” refers to Marvel Comics, an American entertainment company founded in 1939. It is renowned for creating a vast universe of iconic superhero characters such as Spider-Man, Iron Man, and the X-Men, which began in comic books and have since become a dominant force in global films and popular culture.

Tencent Video

Tencent Video is a leading Chinese video streaming platform launched in 2011 by the technology conglomerate Tencent. It offers a vast library of licensed and original content, including dramas, movies, and variety shows. The service has grown significantly through major investments in original productions and has become a dominant force in China’s online entertainment industry.

Aurora TV

I am unable to provide a summary for “Aurora TV” as it does not appear to be a specific, widely recognized place or cultural site with a documented history. It may refer to a television station, a program, or a company, but more specific information would be needed to give an accurate description.

Bose

Bose is a city in the Guangxi Zhuang Autonomous Region of southern China, historically known for its stunning karst landscape that has inspired classical Chinese art and poetry for centuries. It is also notable as the site of the Baise Uprising in 1929, a significant event in the early history of the Chinese Communist Party’s revolutionary base areas. Today, the city serves as an important regional economic and cultural center.

Nature Perception Zone

I am unable to provide a specific summary for the “Nature Perception Zone” as this is not a widely recognized or officially designated cultural or historical site. The term is often used as a general name for park areas or nature trails, particularly in some parts of Asia, designed for quiet contemplation and sensory engagement with the natural environment. Without a specific location, it is not possible to detail its unique history or features.

New Technology Zone

A “New Technology Zone” is a designated area, often established by a national or local government, to foster innovation and economic growth by concentrating high-tech industries, research institutions, and startups. Historically, such zones, like China’s Zhongguancun or India’s IT hubs, have been instrumental in driving technological advancement and attracting foreign investment since the late 20th century. They serve as modern engines for development, focusing on fields like biotechnology, information technology, and advanced manufacturing.

Marvel Collaboration Zone

Based on available information, the “Marvel Collaboration Zone” is not a permanent physical location or a historical cultural site. It is a themed area, often a temporary installation at events like the D23 Expo or in places like Disneyland’s Avengers Campus, designed for interactive experiences. Its history is tied to modern pop culture, specifically the Marvel Cinematic Universe, and it functions as a space for fans to engage with characters and stories through photo opportunities and activities.