Elevator advertising, despite its apparent simplicity, can be more effective than online advertising. Online is ruled by targeting, but with elevator ads you are guaranteed to reach your target audience. And the cost per view is several times cheaper.

“According to our data, last year, real estate agencies topped the list of the top 5 clients by budget for elevator advertising. In second place are banks, in third – food delivery, in fourth – beauty salons, and in fifth – children’s centers. So these are all essential things for life. It makes sense to place information about these kinds of services and goods in elevators. The effectiveness has already been appreciated by our regular clients,” says the head of a leading company in the elevator advertising market.

There are several life hacks you should use if you decide to advertise in elevators. For example, you decide to find a company for elevator advertising. First of all, you will, of course, type “elevator advertising” into a search engine. There will be a lot of offers. But you need to understand that even in a city with a million people, the elevator advertising market is shared by 2-3 large companies. Everything else are offers from agents. And accordingly, there is a markup on the service. You can easily distinguish an agent; their range of services will include many other advertising mediums: billboards, prismatrons, placing information in transport, etc.

Choose only those companies that have one, maximum two mediums, for example, elevators and stands.

Clarify exactly how they will distribute your flyers. Refuse immediately if you hear: “We will glue them up.” This only leads to a negative scenario. Firstly, residents get very annoyed when the walls in the entrance and elevator are damaged by glue. Secondly, people will tear down such flyers themselves. And thirdly, you could get fined for advertising in unauthorized places. It is much better and more reliable to place your flyer on a special stand, protected by an anti-vandal frame and plexiglass.

When you choose a company, look for the owner of the surfaces. For some, it will be placement only in new residential complexes, for others – in older housing stock. For some, it might not be the entire district you need.

By the way, the district matters a lot.

Analyze who comes to your store or salon and from where. Choose districts within walking distance from you, unless, of course, you offer a unique product and people come to you from all over the city.

There is an opinion that advertising in the elevators of new buildings works better: supposedly, the people there are wealthier and there are more floors.

An expert from a leading company believes this is not always the case: “Often new residential complexes remain half-empty, unoccupied, for a long time. In such buildings, there are three elevators, meaning you essentially get the same number of views as in older housing stock. And there is a group of goods and services that should specifically be placed in older buildings. For example, window replacement, plumbing services, electrical services, lock repair, furniture reupholstery, and more.”

What should the flyer itself be like? Don’t chase size. It’s better to place many A4 or A5 format flyers than a few A3 format flyers. This way you will reach more people. Size doesn’t matter in this case. Serious companies involved in elevator advertising have websites where you can see how your mock-up will look on the stand in different sizes.

However, the picture itself is important. The mock-up should be simple, with a light background. The font should be easy to read and attract attention in the dim lighting conditions of an elevator. Don’t use a lot of text; focus on the main idea. A photograph or graphic element reflecting the essence of the offer will also be helpful.

If both the mock-up and the placement plan are approved by you, don’t rush to relax and wait for an influx of clients. Be sure to request a photo report of all the advertising placements.

“If someone tells you this is impossible, don’t believe them. We provide a 100% photo report. There are no difficulties with this,” asserts the expert.

And be sure to go yourself to the buildings where your advertisement is placed. Evaluate how it looks.

By following all these very simple recommendations, you will see