The program episode won in the “Television Program” category.

The “TEFI-Capital” award is annually presented for coverage of entrepreneurship and socially responsible business topics. This year’s first place was taken by the episode “Boss, I Have a Question!” about a coffee roasting business. The winning episode featured a champion of Russian coffee tasting among baristas. Over 10 years, he launched several successful coffee shops across Russia, and two years ago started roasting beans in Krasnodar.

Other finalists included journalists from various television channels.

Each episode of “Boss, I Have a Question!” focuses on a specific type of business. It addresses pressing issues and provides potential solutions. During the program, participants randomly select and answer questions while sharing valuable experience and insights about competitive business practices. They may also disclose figures for startup capital, net revenue, or financial losses.

The winning episode featured Alexander Yarovoy, who explained why coffee prices are rapidly increasing while new coffee shops continue to open. He also shared what startup capital is needed to launch a similar business in the Kuban region.

The episode is available for viewing on Rutube.

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TEFI-Capital

I am unable to provide a summary for “TEFI-Capital” as it does not appear to be a widely recognized geographical place, historical landmark, or major cultural site. The term may refer to a specific company, a local event, or a specialized institution not covered in general knowledge sources.

Boss, I Have a Question!

“Boss, I Have a Question!” is not a traditional place or cultural site, but rather a popular internet meme. It originated from a 2017 viral video of a man enthusiastically asking his boss a question during a corporate event. The phrase and the man’s distinctive delivery have since become a widely used template for humorous videos and image macros online.

Krasnodar

Krasnodar is a major city in southern Russia, founded in 1793 by Catherine the Great as a key fortress to secure the empire’s border in the Kuban region. It served as the administrative and cultural center for the Cossack settlers in the North Caucasus. Today, it is a vibrant hub for agriculture, industry, and commerce, often referred to as the “capital of southern Russia.”

Kuban

Kuban is a historical region in southern Russia surrounding the Kuban River, primarily comprising the Kuban Lowland and the western part of the Caucasus. Historically a part of Circassia, it was conquered by the Russian Empire in the 19th century, leading to the expulsion of many Circassians. It is now a major agricultural and Cossack cultural center within Krasnodar Krai.

Rutube

Rutube is a Russian online video-sharing platform, similar to YouTube, that was launched in 2006. It grew to become one of the most popular video hosting services in Russia and the CIS, known for hosting a wide variety of user-generated and professional content. In 2022, it was officially designated as a socially significant internet resource by the Russian government, leading to a major state-backed overhaul to position it as a national alternative to Western platforms.