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Advertising, Creating profiles for personalised content, Creating profiles for personalised ads, Social, Using profiles to select personalised ads, Using profiles to select personalised content, Using precise geolocation data, Using limited data to select ads, Using limited data to select content, Analytics, Storing and/or accessing information on a device, Storing and accessing geolocation information for targeted advertising, Storing and accessing geolocation information for marketing studies, Marketing, Developing and improving services, Showing ads related to political campaigns or political content, Effectively scanning device characteristics for identification, Understanding audiences through statistics or combinations of data from different sources, Measuring advertising performance, Measuring content performance, Measuring audiences, Functional
