Yebisu Beer has released a new poster for a special collaboration commemorating the 135th anniversary of its founding. The poster features a modern reinterpretation of the classic “Beautiful Woman” poster previously used in the brand’s advertising, newly illustrated by a popular manga artist known for “JoJo’s Bizarre Adventure.” Specially designed beer cans are being sold in limited quantities nationwide.

Following the first release in February, which featured Japanese-style attire, two new Western-style “Beautiful Woman” illustrations have been unveiled. Titled “Moonlight Rocket” and “Birdwatching,” they vividly depict women wearing Western clothing with patterns inspired by arrows and birds.

Replica original artwork of the posters is on display at “YEBISU BREWERY TOKYO” until November 30 and at “KITTE Osaka” until September 28. Limited-edition goods like T-shirts are available for purchase at both venues. The Tokyo location also offers a special collaboration-exclusive original beer, while the Osaka location serves Yebisu Beer.

Yebisu Beer

Yebisu Beer is a historic Japanese beer brand first brewed in 1890 by the Sapporo Brewery in the Ebisu district of Tokyo. It was named after the neighborhood’s Yebisu Shrine, dedicated to the god of business prosperity. The brand is known for its premium, all-malt lager and its iconic mascot, the mustached god Ebisu, riding a fish.

Beautiful Woman poster

The “Beautiful Woman” poster is a famous Soviet propaganda poster from 1932, created by artist Gustav Klutsis. It was designed to promote the role of women in the industrialization of the USSR, depicting a female textile worker as a strong, modern, and idealized figure. The poster is a significant example of the Constructivist art movement and Soviet political messaging from the early Stalinist era.

JoJo’s Bizarre Adventure

“JoJo’s Bizarre Adventure” is a long-running and highly influential Japanese manga series written and illustrated by Hirohiko Araki. Its history began in 1987 in *Weekly Shōnen Jump* magazine, and it is renowned for its unique art style, creative battles based on “Stands” (psychic manifestations), and a multi-generational story following the Joestar family across different eras and locations. The series has grown into a major cultural phenomenon, spawning numerous anime adaptations, video games, and a vast amount of fan art and merchandise.

Moonlight Rocket

I am unable to provide a summary for “Moonlight Rocket” as it does not appear to correspond to a known historical place or established cultural site. It may be a fictional location from a book, film, or game. If you have more context about its origin, I would be happy to try again.

Birdwatching

Birdwatching is not a specific place but a popular recreational activity focused on observing birds in their natural habitats. Its modern form began in the late 19th century as a more conservation-oriented alternative to shooting birds for sport. Today, it is practiced globally, with dedicated reserves, festivals, and a strong emphasis on environmental stewardship.

YEBISU BREWERY TOKYO

YEBISU BREWERY TOKYO is a modern complex that commemorates the original Yebisu Beer, which was first brewed in the Ebisu district of Tokyo in 1890 by the Japan Beer Brewing Company. The site today features restaurants, shops, and the Yebisu Beer Museum, celebrating the history of one of Japan’s first and most prestigious beer brands. It serves as a popular destination where visitors can learn about the brewing heritage and enjoy the famous beer.

KITTE Osaka

KITTE Osaka is a commercial and retail complex located in the former Osaka Central Post Office building, which dates back to 1939. The project, which opened in 2023, is a redevelopment that carefully preserves the historic facade and iconic clock tower of the original structure. It now houses shops, restaurants, and event spaces, blending the building’s Taisho/early Showa-era architectural heritage with modern urban amenities.

Yebisu Beer

Yebisu Beer is a historic Japanese beer brand first brewed in Tokyo in 1890 by the Japan Beer Brewing Company. It was named after the Japanese god of prosperity, Ebisu, and became renowned for its high-quality, all-malt lager. Although production moved from its original Ebisu district location, the brand remains a premium staple under Sapporo Breweries and is celebrated at the Yebisu Beer Museum in Tokyo.