PT Coway International Indonesia develops global research-based air and water purification technology to support the healthy lifestyle of modern society.

The increasing public attention to health and environmental quality drives the need for household appliances that can support a healthy lifestyle.

Responding to this need, PT Coway International Indonesia continues to develop various research-based innovations to provide water and air purification solutions that meet consumer needs.

The South Korean company relies on science and data-driven technology development to create a more comfortable and healthy living environment for the community.

This innovation development is supported by the Coway R&D Center, which is the largest research and development center for water and air solutions in Asia.

The research center, established in 1993 and located in Seoul National University Research Park since 2008, is the source of various Coway innovations now used in more than 50 countries, including Indonesia, South Korea, Malaysia, Thailand, and the United States.

With support from over 300 researchers, the Coway R&D Center develops various environmental home appliances, ranging from water purifiers, air purifiers, bidets, to mattresses.

In addition to focusing on technology, the research center also studies consumer behavior, lifestyle patterns, and environmental conditions to produce products that are more suitable for community needs.

Innovation developed by the company not only focuses on technology, but also on the benefits that users can directly feel.

“With strong global research and technology development support, we continue to present products designed to support a healthier, more comfortable, and modern quality of life,” it was stated.

Up to 2025, Coway has recorded more than 5,591 intellectual property rights. The company is also supported by 44 certified water sommeliers from the Korea International Sommelier Association (KISA) and the Korea Water Resources Corporation (K-water).

And also 20 Certified Water Specialists (CWS) accredited by the Water Quality Association (WQA) of the United States.

Coway’s research capability is also supported by the Environmental Analysis Center, which has been recognized as a Drinking Water Inspection Agency by the South Korean Ministry of Environment and an International Testing Laboratory by the Korean Accreditation Organization (KOLAS).

Coway is also the first company in South Korea to be appointed as a RoHS testing laboratory by TÜV SÜD Europe and a Technical Service Provider by the Water Quality Association (WQA).

In product development, Coway utilizes a data-based system through the Water Map and Air Map Service.

The Water Map was built from the analysis of approximately 2,700 water quality data points in 41 countries, while the Air Map Service processes more than 120 billion air quality data points from various environmental and climate conditions.

This approach is used to generate solutions that are more suited to the characteristics of each region, including Indonesia.

The latest results of Coway’s development are realized through the launch of two air purifier products, namely Squarefit and Squarebig.

Both devices are designed by combining air purification technology, utilization of air quality data, and design tailored to the needs of modern society.

Squarebig can reach areas up to 79 square meters and is equipped with real-time air quality monitoring features for large rooms.

Meanwhile, Squarefit features a slim design and silent operation technology designed for homes with more limited space.

Both products are also equipped with Air Matching Filter technology that allows users to adjust the filtration system based on the air conditions in their home environment.

“Through innovations like Squarefit and Squarebig, we want to show how research and technology can be translated into solutions that are close to consumer needs,” it was concluded.

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Seoul National University Research Park

Seoul National University Research Park is a hub for advanced research and innovation, affiliated with South Korea’s prestigious Seoul National University. Established to foster collaboration between academia and industry, it hosts numerous research institutes and technology startups. The park plays a key role in driving scientific and technological advancements in Korea, contributing to the nation’s development since its inception.

South Korea

South Korea is a vibrant East Asian nation known for its rich cultural heritage and modern technological advancements. Its history spans thousands of years, from ancient kingdoms like Goguryeo and Joseon to Japanese colonization and the Korean War, which divided the peninsula. Today, South Korea is celebrated for its dynamic pop culture (K-pop, K-dramas), innovative industries, and preserved historical sites such as Gyeongbokgung Palace and the DMZ.

Indonesia

Indonesia is a Southeast Asian archipelago nation with over 17,000 islands, known for its rich cultural diversity and history as a major trading hub since ancient times. Its history includes the rise of powerful Hindu-Buddhist kingdoms like Srivijaya and Majapahit, followed by centuries of Dutch colonial rule, and a struggle for independence declared in 1945. Today, Indonesia is the world’s fourth most populous country, with a vibrant blend of ethnic groups, languages, and traditions, including the iconic temple of Borobudur.

Malaysia

Malaysia is a Southeast Asian country known for its rich cultural diversity, blending Malay, Chinese, Indian, and indigenous influences. Its history includes early Hindu-Buddhist kingdoms, the powerful Malacca Sultanate in the 15th century, followed by Portuguese, Dutch, and British colonial rule, which shaped its modern multi-ethnic society. Today, Malaysia is a federal constitutional monarchy, famous for landmarks like the Petronas Twin Towers and the historic cities of George Town and Melaka.

Thailand

Thailand, formerly known as Siam, is a Southeast Asian country with a rich cultural heritage and a history dating back to the Sukhothai Kingdom in the 13th century. It is renowned for its ornate temples, vibrant festivals, and the unique blend of traditional and modern influences, with Buddhism playing a central role in its culture. Despite being the only Southeast Asian nation never colonized by a European power, Thailand has embraced global influences while preserving its distinct identity.

United States

The United States is a vast, diverse nation in North America, founded in 1776 with the Declaration of Independence from British rule. Its history is marked by westward expansion, the Civil War over slavery, and waves of immigration, shaping a culture known for its emphasis on individualism, innovation, and democratic ideals. Today, the U.S. is a global superpower, with iconic landmarks like the Statue of Liberty and the Grand Canyon reflecting its rich heritage and natural beauty.

Europe

Europe is a continent with a rich and complex history, shaped by ancient civilizations like Greece and Rome, the medieval era, and transformative events such as the Renaissance, the Industrial Revolution, and two World Wars. It is home to countless cultural sites, including the Colosseum in Rome, the Eiffel Tower in Paris, and the Acropolis in Athens, each reflecting different periods of artistic and architectural achievement. Today, Europe is known for its diverse cultures, political unions like the European Union, and a shared heritage that influences global art, science, and philosophy.

Korea International Sommelier Association (KISA)

The Korea International Sommelier Association (KISA) is a professional organization dedicated to advancing wine and beverage culture in South Korea. Founded to promote education and certification for sommeliers, it plays a key role in elevating the standards of wine service and appreciation in the country. KISA also fosters international exchanges and collaborations, reflecting the growing global influence of Korea’s culinary and beverage industry.