PT Dahana, through its Corporate Social and Environmental Responsibility (CSER) unit, has once again provided business facility assistance to individuals with disabilities.
This time, the aid—a set of cold beverage vending carts—was given to Dasuki, a resident of Kamarung Pagaden Village in Subang.
The CSER Manager of PT Dahana stated that this assistance program reflects the company’s commitment to supporting economic empowerment, particularly for vulnerable groups such as individuals with disabilities.
“One of our key focuses in the CSER program is community capacity-building. This aid is expected to strengthen Mr. Dasuki’s beverage business while promoting productivity and sustainability for people with disabilities near the company,” she said.
She added that the CSER program aligns with Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth.
“We hope this assistance boosts Mr. Dasuki’s productivity, bringing prosperity to him and his family. We also aim to expand our efforts to help more individuals in need,” she explained.
Dasuki expressed gratitude for the support from PT Dahana.
“This aid is incredibly helpful. The cart and its equipment will expand our business. Thank you to PT Dahana—may it grow even more successful and continue benefiting the community,” he said.
Persib Bandung has officially relaunched its Passport program with a fully refreshed design, system, and identity.
This program is now an integral part of the club’s ecosystem—not just a standard loyalty service, but a symbol of emotional connection and direct fan involvement in the journey of Maung Bandung.
The Vice President of Commercial at PT Persib Bermartabat emphasized that this update is a key step in repositioning the club’s official loyalty program.
“In recent years, there was confusion about the relationship between Passport and the club. Now, we clarify that Passport is fully under Persib’s official control, not external parties. This isn’t just a name change—it’s a complete conceptual redesign for greater relevance and impact,” he stated.
Unlike its previous format, the Persib Passport now blends digital and physical experiences. Holders gain benefits like shopping discounts and exclusive event access, as well as interactive “quests,” a stamp-and-reward system, and real-time voting via the Persib app to participate in club decisions.
“Our focus isn’t just transactions—it’s emotional bonding. Passport holders can join exciting programs like GBLA Stadium tours, casual chats with players, and exclusive training sessions. Their names will even be immortalized on the Mosaic Wall as part of club history,” he explained.
The program targets fans aged 25–40, both men and women, from urban professionals to those living outside Bandung or abroad.
All benefits are accessible through Persib’s official app, keeping fans connected to the club wherever they are.
Each member receives a Welcome Box containing a Passport Book, exclusive merchandise, and a Player Issue Jersey. The Passport Book can be stamped upon completing app-based missions.
“These stamps symbolize a shared journey with the club. Rewards include discounts, free merchandise, and even video calls with players,” he added.
From registration to rewards redemption, everything is streamlined in the Persib app, built with high-security encryption and ID verification.
“Our biggest challenge was seamlessly merging offline and online experiences. We want fans to feel connected—whether at the stadium, home, or abroad,” he said.
Passport holders will also gain additional benefits if Persib undertakes corporate actions like an Initial Public Offering (IPO).
Annual perks include Anniversary Rewards, Birthday Gifts, and collaborations with active players, club legends, and influencers.
Through this relaunch, Persib aims to restore membership’s meaning as part of the Maung Bandung family.
“Passport isn’t just a card—it’s a spiritual journey with the club, from the stands to becoming part of its history,” he said.
