On Thursday, May 14, megastar Dev began shooting for ‘Deshu 7’ with actor Anirban, once considered ‘banned’ in the industry. After a long tug-of-war, protests against cancel culture, and the fight to bring back talented stars of Tollywood, it goes without saying that he has finally secured victory. Now, in the scorching sun, Dev is roaming the city’s alleys for the next film’s rehearsal. Wearing a t-shirt and a cap on his head, he is fully occupied with his team over the weekend. As soon as he reached the suburbs, Dev became like the boy next door. Everyone, young and old, is thrilled to have their favorite actor close by.

Everyone is desperate to see Dev and take pictures with him. Yet, there was no sign of fatigue or irritation on his face. Instead, shedding his star status, Dev became the center of attention in the camera lens for the locals’ requests. The maker and producer of ‘Deshu 7’, superstar Dev, shared that special moment with everyone on social media. Watching the joy and excitement of these suburban people in this few-second video, one must say—they seem to have gotten a piece of heaven!

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The local children are ecstatic, playing the song ‘Pran Jai Jaliya Re’ from Dev’s movies. The actor’s arrival created a festive atmosphere in that area for a while. Notably, Dev never disappoints his fans. Whether it’s an election campaign stage or film work, he appeared in his familiar rhythm even during the ‘Deshu 7’ rehearsal.

Incidentally, last Thursday, Dev posted a picture on social media and wrote, ‘Shooting mode on,’ which translates to shooting beginning. With Anirban’s return to the shooting floor, fans have showered him with love and wishes. At the same time, Bengali cine lovers are eagerly waiting to see Anirban’s dominance on screen once again.

After the 2026 elections, there has been a change in Tollywood as well. Papia Adhikari, Rudranil Ghosh, Hiran Chattopadhyay, and Rupa Gangopadhyay have taken on new responsibilities. Amidst the change, actor-producer-director Dev has started shooting for ‘Deshu 7’.

Tollywood

Tollywood refers to the Telugu-language film industry based primarily in Hyderabad, India. Its name is a portmanteau of “Telugu” and “Hollywood,” and it emerged as a distinct industry in the early 20th century, with the first Telugu talkie, *Bhakta Prahlada*, released in 1932. Today, it is one of India’s largest film industries, known for producing a high volume of commercially successful and culturally influential films.