Mumbai, Welspun Living Limited (WLL) has launched a new campaign ‘Because It Matters’. Under this, two films have been released featuring Vidya Balan, showcasing her in a horror-comedy style. The message is that the quality of home linen matters.
These short films, developed by the A T O M (^a t o m) Network, showcase Welspun’s Quickdry® Towels and Wonder-ful Bedsheets. Through different stories with supernatural twists and Vidya’s style, it is conveyed that the right choice can change everything, and the quality of products brought into the home is always important.
The MD and CEO of Welspun Living stated that every homemaker knows that items brought into the home are not just about utility but also about trust, care, and long-lasting durability. The ‘Because It Matters’ campaign aims to show that even small differences make a big impact in life, whether it’s comfort, durability, or the sense of pride when guests visit. This campaign celebrates women’s everyday choices, and Vidya Balan is presenting this story with strength and authenticity.
Vidya Balan said: It matters, between mismatched and trustworthy
Actress Vidya Balan mentioned that she has often heard ‘what difference does it make’, but in reality, it does matter—between ordinary and better, mismatched and trustworthy. The co-founder of the A T O M (^a t o m) Network explained that consumer habits have been dramatized with a cultural touch and Vidya’s presence.
This campaign is running on TV, digital, print, outdoor, and social media, reflecting Welspun’s mission to create products that enhance everyday life. Through ‘Because It Matters’, Welspun is not just talking about product quality but also delivering a message to make people smile, laugh, and feel the difference.
