On the afternoon of August 25, the northern route media delegation for the 2025 “Vital China Research Tour” in Hubei visited the China Chegu Brand Operation Center to explore the secrets of industrial development here.

Located in the Wuhan Economic and Technological Development Zone, the Wuhan Sports Center hosts over one hundred cultural, sports, business, and consumer events annually, attracting more than 5 million fitness enthusiasts, spectators, and tourists. Leveraging this massive flow of visitors, Wuhan Sports Center Group Co., Ltd. (referred to as Wuti Group) has innovated an “entertainment + commerce” operation model, enhancing the compound utilization of venues. They planned and built the China Chegu Brand Operation Center, creating a modern multifunctional commercial hub integrating online shopping, offline exhibitions, and comprehensive supporting services. This further transforms the park’s visitor flow into lasting engagement, turning spectators from games and concerts into exhibition visitors.

In July last year, the Chegu Dongfeng Auto Mall brought in five well-known automotive brands, including Voyah and Mengshi. As soon as the delegation entered the mall, they were drawn to the Mengshi 917 displayed at the entrance, eagerly getting in to experience it, while staff provided detailed introductions and demonstrations of the vehicle’s powerful off-road capabilities.

In just one year, the Chegu Dongfeng Auto Mall has achieved total sales exceeding 86 million yuan. The mall’s manager, Chang Zhengyu, stated that they are not limited to offline single-unit sales but also leverage Wuti Group’s customer base to offer customized cooperation plans, integrating brand display spaces and various resources for group sales.

“You can think of our mall as a new form of online supplement. From late July last year to now, total sales have reached 419 units, with 201 of those achieved through live-streaming引流,” Chang Zhengyu explained. Currently, the store has four live-streaming rooms: two for traditional sales broadcasts and the other two for vehicle teardown livestreams, meeting customers’ needs for transparent and detailed vehicle understanding.

It is reported that the China Chegu Brand Operation Center covers a total area of approximately 23,000 square meters, innovatively adopting an “entertainment + commerce” operation model to convert 5 million visitor flows into sales. It aims to build a platform for displaying and selling “Chegu-made” products, a brand promotion e-commerce platform, and a resource integration and expansion platform, creating a diverse ecosystem of “new energy vehicles + smart home appliances + lifestyle services.”

During this visit, the journalists gained a comprehensive understanding of the charm of the China Chegu Brand Operation Center and felt the vitality of Chegu’s thriving industries. In the future, the center will continue to strive for innovation, helping “Chegu-made” products reach broader markets.

China Chegu Brand Operation Center

The China Chegu Brand Operation Center is a modern commercial entity focused on brand management and promotion within China’s consumer market. While specific historical details are not widely documented, it operates within China’s contemporary economic framework that emphasizes brand development and intellectual property. It primarily serves to enhance the commercial value and market presence of Chinese brands domestically and internationally.

Wuhan Sports Center

The Wuhan Sports Center is a major multi-purpose stadium complex opened in 2002, primarily built to host the FIFA Women’s World Cup. It has since become a central hub for large-scale sporting events, concerts, and public activities in the city. The modern facility is a significant landmark reflecting Wuhan’s development as a major Chinese metropolis.

Wuti Group

The Wuti Group is a collection of five ancient Tibetan Buddhist temples located in the town of Gyantse, Tibet. Constructed primarily in the 15th century, the complex is renowned for its multi-storied main chorten (stupa), the Kumbum, which contains dozens of chapels with exquisite murals. It stands as a significant and well-preserved example of religious art and architecture from that period.

Chegu Dongfeng Auto Mall

Chegu Dongfeng Auto Mall is a major automotive retail and exhibition center located in Shiyan, Hubei Province, China. It is historically significant because Shiyan is known as “China’s Motor City” and has been the headquarters for Dongfeng Motor Corporation, one of China’s largest automobile manufacturers, since the late 1960s. The mall serves as a hub for showcasing and selling vehicles from this prominent state-owned automaker.

Voyah

Voyah is a premium electric vehicle brand under China’s state-owned automaker Dongfeng Motor Corporation, launched in 2020. It represents Dongfeng’s strategic move into the high-end new energy vehicle market, combining modern technology with a focus on luxury and intelligent features.

Mengshi

I am unable to identify a specific, well-known cultural or historical site named “Mengshi.” It is possible this refers to a local place or a name with a different common spelling. To provide an accurate summary, could you please offer more context or clarify the location?

Mengshi 917

Mengshi 917 is a cultural landmark and former military factory in Chongqing, China, originally established in the 1960s during the Third Front Movement to support national defense. It has since been repurposed into a creative industry park, housing art galleries, design studios, and cafes while preserving its industrial heritage.