At the 2025 China Culture and Tourism Industry Expo, various cultural and creative products were deeply loved by the audience.
At the expo, visitors experienced the XR interactive game-style exhibition guide system on-site.
At the Xilankapu Base in Mayangzhai, Xuan’en County, international travel agents experienced Tujia weaving.
In early September, the Global Travel Agents Conference was held as scheduled, and the 2025 China Culture and Tourism Industry Expo was bustling with crowds. Since the beginning of this year, Hubei has anchored its core goal of “accelerating the construction of a world-renowned cultural and tourism destination,” striving to expand key overseas target markets. Through special promotions, international events, and invitations for experiences, Hubei has fully activated the momentum of cultural and tourism industry development, promoting the resonance of “Jingchu culture going global” and “gathering tourists from around the world in Hubei,” allowing “Hubei, Home of Bell and Drum Music” to shine brightly on the world stage.
Painting a New Cultural and Tourism Landscape with an International Perspective
In September, autumn colors gradually adorned both sides of the gorge. A cultural and tourism event that gathered global attention—the “Hubei, Home of Bell and Drum Music · 2025 Global Travel Agents Conference”—was held in Yichang. This conference was not only a window for Hubei to showcase its cultural and tourism resources but also a bridge for global travel agents to discuss cooperation and development. More than 600 representatives from 41 countries and regions attended the conference, including over 200 travel agents and cultural influencers from Spain, Russia, France, Turkey, and other countries. Following the theme of “natural wonders + cultural heritage,” they embarked on an in-depth inspection tour of the core “Shenwuxia” area, measuring Hubei’s landscape beauty with their footsteps and recording Jingchu’s cultural charm with their cameras.
The majestic Yangtze River amazed domestic and international travel agents!
The inspection tour set sail from the Yichang Three Gorges Tourist Center, beginning the “Two Dams and One Gorge” experience. As the cruise ship slowly entered the Gezhouba Dam ship lock, the unique scene of “rising water lifting the boat” astonished Spanish travel agent Campos. She recorded the entire process with her phone, saying, “This is not only an engineering marvel but also a vivid portrayal of harmonious coexistence between humans and nature.” The layered green peaks along the banks, the shimmering blue waters, combined with the Hanfu show “Rainbow Attire Welcoming Guests from Afar” and the flash performance “Tide Surging in the Three Gorges” on the cruise ship, brought Yangtze River culture to life in a mobile theater.
Starting from the Three Gorges, the inspection group split into two routes, delving into the core cultural and tourism areas of western Hubei. Route A went to Enshi Prefecture. At the Xuan’en Xianshan Gongshui Tourism Area, the “every step a scene, everywhere a view” comprehensive tourism layout made Turkish travel agent Seda exclaim, “So romantic!” At the Pengjiazhai Scenic Area, the aroma of the Tujia-style long table banquet filled the air, ancient stilted buildings stood in picturesque disorder, the Moke Corridor Bridge and Sheba田园 complemented each other, and guests immersed themselves in the unique charm of Tujia architecture. At the Xilankapu Base in Xuan’en Mayangzhai, everyone gathered around the loom to personally experience Tujia brocade weaving. Kazakh travel agent Anya carefully learned each weaving step, saying, “These traditional handicrafts are so attractive; I must bring my clients to experience them.”
Jingchu-style cultural products integrated with modern appeal were favored by European and American travel agents.
Route B visited Shennongjia and Wudang Mountain. At the Shennong Altar Scenic Area, ten young people in ancient costumes performed a Shennong sacrificial dance in the drizzle. The millennia-old fir tree’s沧桑 and the solemnity of the giant Shennong statue deeply震撼 American travel agent Kate Cui: “From here, one can feel the profound底蕴 of Chinese history.” At the summit of Shennong Peak, Austrian Aohua Chinese School board member Zuo Xingguo excitedly gazed at the cloud-shrouded canyon and said, “Next time, I will bring my students to experience this magnificent landscape.” At Wudang Mountain, post-90s tour guide Yu Xiaoshuai vividly explained Wudang culture. Vietnamese travel agent Huang Houyang激动ly said, “Vietnamese people also love Wudang Tai Chi; it is an honor
