This year’s Spring Festival Gala put several robots in the spotlight, and the resulting spillover effect led to a significant increase in consumer demand for robots during the holiday period. As the world’s largest electronics trading hub, Shenzhen’s Huaqiangbei became a focal point for “tech-themed New Year goods.”
The “Guangdong Goods Travel the World” Spring Campaign brought a concentrated showcase of AI hardware. Around the Spring Festival, overall sales of tech products in Huaqiangbei grew by over 30% compared to usual days, with sales of AI glasses surging by 70-80%. Drones, AI toys, and smart wearable devices became new choices for family New Year shopping.
In January, the “Guangdong Goods Travel the World” Spring Campaign officially launched. Featuring smart home appliances from Zhuhai, hardware and kitchenware from Jieyang, and lighting from Zhongshan, this province-wide initiative allowed more consumers to see, buy, and use Guangdong products.
Various localities launched creative “product promotion” methods. Offline, activities entered department stores, popular tourist spots, and transportation hubs; online, business owners personally hosted live-streaming sales, with hosts explaining products from multiple angles. The online-offline synergy brought Guangdong goods to more people’s attention.
The Spring Festival provided a super-scene for Guangdong goods, bringing considerable consumer traffic.
In Shenzhen’s Huaqiangbei, the “Guangdong Goods Travel the World” consumer electronics special event attracted over 150,000 viewers in just 4 hours. So far, the district’s total revenue has increased by 35% year-on-year. On Guangzhou’s Beijing Road, a seven-day thematic event drove foot traffic in the commercial district to 3.05 million人次, a 5.2% increase from the previous period, and is estimated to generate 320 million yuan in sales.
Promotional event for the consumer electronics专场 of the “Guangdong Goods Travel the World” Spring Campaign.
Quality Guangdong Goods Gain Popularity
“I bought a pot and spoon from Jieyang online before and found the quality excellent. Coming to the event in person allows me to cut out middlemen and deal directly with the company,” expressed a procurement agent from Bangladesh at the “Guangdong Goods Travel the World – Jieyang Quality Products”专场 promotional event.
Just before the Spring Festival, inside a department store near Jieyang’s Jinxian Gate, over 1,500 “Jieyang quality products” from about 150 local companies were集中 exhibited. These covered特色 products like五金 stainless steel, Puning’s textiles and apparel, Jiexi’s food processing, and Jiedong’s jade jewelry.
This is one snapshot of the “Guangdong Goods Travel the World” Spring Campaign. This large-scale promotion covering 21 cities in Guangdong密集 rolled out during the Lunar New Year of the Horse.
In Yunfu, Guangdong goods added消费活力 to the Spring Festival. In early February, the “Guangdong Goods Travel the World – Yunfu Has Quality Products” Spring Campaign专场 launched 14专场 events and 22 supporting online activities, covering Yunfu stone products, authentic southern medicinal herbs,特色 agricultural products, and more, spanning the entire first-quarter消费旺季. Guangdong goods also appeared at Yunfu Yun’an’s “Spring Festival Gala”现场, allowing市民 and tourists to conveniently purchase a few items while watching the performance.
Beyond traditional New Year goods,各地特色优势 products also leveraged the “Guangdong Goods Travel the World” campaign to accelerate their entry into the market.
In Shenzhen’s Huaqiangbei, the “Guangdong Goods Travel the World” consumer electronics专场 attracted over 150,000人次 in 4 hours, with AI glasses and other “tech New Year goods” becoming new favorites, generating over 2 million yuan in online成交额. So far, Huaqiangbei’s全域营收 has increased by 35% year-on-year. In Zhongshan, the “Guangdong Goods Travel the World” lighting专场联动全国七大灯具直销基地. A负责人 from NVC Lighting revealed that the campaign increased the company’s日均曝光度 by 70-80%, with单场交易额提升 about 120%. Dongguan launched activities like “Dongguan Quality Products National Tour” and “Shop & Tour Dongguan – Experience Manufacturing Aesthetics,” where动漫衍生品,潮玩, smartphones, and other Dongguan “smart creations”掀起 a new wave of消费浪潮.
