Shenzhen News September 15, 2025 The traditional “Golden September, Silver October” property sales season is currently underway. Since the introduction of Shenzhen’s latest property market policies on September 5, market activity has significantly increased. According to data, during the first week after the new policies took effect (September 6-12), the city recorded 1,531 second-hand housing transactions, a 19.9% increase compared to the week before the policies were implemented. The daily average not only rose by 28.7% compared to August but also surged by 72.2% compared to the same period last September.
The significant increase in transactions confirms the policies’ effectiveness in stimulating market demand. Short-term market activity shows a clear upward trend, indicating that the policy incentives are taking effect.
Market Activity Significantly Rises in Newly Deregulated Areas
The new policies implement differentiated regulations for core areas such as Futian and Nanshan, as well as non-core areas like Luohu and Guangming. Non-core areas have lifted restrictions on the number of properties that can be purchased, while Yantian and Dapeng have suspended eligibility reviews for residential households. Additionally, the distinction between mortgage rates for first and second homes has been eliminated, with the lowest mortgage rate now reduced to 3.05%.
What impact have the new policies had on the property market after one week? Field visits reveal that the latest policies have successfully stimulated housing demand across different regions, particularly in areas previously constrained by purchase restrictions, where market activity has noticeably increased.
At 10 a.m. on September 13, a sales center on Aiguo Road in Luohu District welcomed many visitors. “I came to view properties the day after the new policies were announced last week, quickly selected a unit, and placed a deposit. Today, I’m here to sign the contract,” said one customer, who was the second to sign a contract that day.
“Since the policies took effect, weekly visits have increased by 40% compared to the previous period, and transaction volumes have also seen significant growth,” said the project’s sales manager. The visitor demographics show a balanced mix of first-time homebuyers and those looking to upgrade, with a noticeable increase in out-of-town customers.
“Luohu District, which was removed from the core purchase-restricted areas under the new policies, saw a 41.0% increase in recorded second-hand transactions in the first week, while signed contracts surged by 109% compared to the six days before the policies,” according to a relevant official. This growth is attributed to both the release of previously ineligible buyers due to lifted restrictions and Luohu’s mature amenities and affordable housing prices, which align well with demand for self-use and value-for-money properties, creating a dual boost from “policy advantages and regional strengths.”
The official noted that Dapeng New District and Yantian District, where purchase restrictions were completely lifted, performed exceptionally well. Dapeng saw a more than 100% increase in recorded second-hand transactions in the first week, while Yantian experienced a 43.3% rise. Additionally, non-core areas like Guangming District also saw over 100% growth in recorded transactions, further demonstrating the policies’ balanced activation of regional markets.
Increased Property Viewings in “Restricted Areas”
Although Futian, Nanshan, and Bao’an District’s Xin’an Subdistrict still enforce purchase restrictions, adjustments such as equalizing policies for single individuals and families, along with optimized personal housing credit policies, have expanded the potential customer base. At the same time, demand for upgraded housing has become more evident, leading to a noticeable increase in property viewings in “restricted areas.”
On the morning of September 14, at a sales center in Nanshan, many single individuals came to inquire about 89-square-meter units for first-time homebuyers. On-site sales staff reported an increase in visitors since the policies took effect, particularly among single customers. “Previously, single individuals could only purchase one property, but after the policy adjustment, they can now realize their desire to upgrade,” one staff member said. The elimination of the distinction between mortgage rates for first and second homes, coupled with lower interest rates, has reduced the financial burden and lowered purchasing costs, boosting the willingness to upgrade. Over the past week, the proportion of visitors looking to upgrade has increased.
“Active and Stable” Property Market After New Policies
The new policies in Shenzhen are gradually showing positive results, injecting healthy momentum into the market. From a policy perspective, the regionally optimized adjustments to residential purchase regulations and personal housing credit policies are widely regarded as significant measures impacting the property