Recently, the 2025 Double 11 shopping festival concluded, with the domestic dermatological skincare brand Winona demonstrating steady growth once again. According to performance reports up to 24:00 on November 11, Winona successfully ranked among the Top 10 in Tmall’s beauty category, making it the only Chinese brand to have consistently made the top ten list for nine consecutive years from 2017 to 2025.

During this year’s Double 11, Winona achieved strong performance across multiple channels, securing the Top 5 position in Vipshop’s overall beauty industry, ranking second among domestic brands on JD.com, taking the top spot on Douyin’s beauty and skincare product card list, and placing among the Top 10 domestic well-known brands in the cross-border beauty industry. These results highlight Winona’s solid market foundation and consumer recognition as a leading brand for sensitive skin care in China.

1. Developing Skincare with a Pharmaceutical Approach: Creating a Scientific Model for High-Quality Efficacy Skincare

According to Sullivan data, Winona has ranked first in sales in China’s sensitive skin skincare market for five consecutive years (2020-2024). The brand’s sustained success is rooted in its unique development path of “grounding skincare in dermatology and developing products with a pharmaceutical mindset.”

In recent years, the domestic efficacy skincare market has experienced rapid growth but also faces significant challenges, including inconsistent product quality, severe homogenization, lack of scientific basis for efficacy claims, and frequent safety issues.

As consumer demands become more mature and professional, efficacy skincare is shifting from marketing competition to scientific competition. In line with this trend, Winona’s product development follows the NUTE principle, focusing on four key dimensions: clinical needs (Need), unique mechanisms (Unique), technology empowerment (Technology), and credible evidence (Evidence). Through over a decade of exploration and refinement, Winona has established an irreplaceable position of professional leadership.

Taking the second-generation Winona Special Care Cream, a hot seller during this Double 11, as an example, the brand started from clinical needs and conducted in-depth research into the pathological mechanisms of sensitive skin, identifying impaired skin barrier as the core issue.

In terms of unique mechanisms, Chinese dermatology experts pioneered the discovery of the relationship between sensitive skin and the CLDN-5 target. This finding has helped the industry and users truly understand why skin becomes sensitive and how to repair sensitivity at its root. Correspondingly, Winona developed targeted active ingredients such as Prinsepia utilis polysaccharide, Prinsepia utilis oil, and Portulaca oleracea extract. These ingredients effectively repair the damaged skin barrier and alleviate sensitivity symptoms.

In the technology empowerment phase, Winona Special Care Cream utilizes a unique formulation technology that organically combines multiple active ingredients, enabling rapid skin penetration and effective repair.

Regarding credible evidence, Winona conducts multi-center clinical observations, collects large-sample data, and performs long-term tracking to comprehensively verify product efficacy and safety. Over the past decade, Winona’s Special Care series products have undergone more than 56 clinical studies, covering 61 hospitals and 5,590 subjects, with 79 scientific publications.

2. Building a Sensitive Skin PLUS Solution to Comprehensively Meet Consumer Needs

As a pioneer and leader in China’s sensitive skin skincare market, Winona has continuously expanded the depth and breadth of its sensitive skin care products in recent years. The brand has iterated its core products around consumers’ upgraded needs for sensitive skin whitening, sun protection, and anti-aging, building a more systematic and comprehensive Sensitive Skin PLUS solution.

Today, under the Sensitive Skin PLUS solution, Winona has established a complete product matrix covering all细分 needs of sensitive skin, supported by five core products: Special Care Cream (repair), Barrier Special Care Cream (post-procedure), Light Sunscreen Lotion (sun protection), Repair Whitening Bottle (whitening), and Silver Core Cream (anti-aging).

At the recently held 20th Chinese Dermatologist Association Annual Meeting and National Aesthetic Dermatology Conference (hereinafter referred to as “CDA”), Winona, invited for the seventeenth time, provided a detailed interpretation of its Sensitive Skin PLUS solution.

In the field of sensitive skin whitening, addressing the complex causes of melasma, Winona applied a “four-dimensional integrated” mechanism in its whitening and spot-fading products. Beyond directly targeting melanin, it also addresses soothing irritation, repairing the skin barrier, and improving blood circulation.

Tmall

Tmall is a Chinese online retail platform launched in 2008 by Alibaba Group as a business-to-consumer (B2C) spin-off of its Taobao marketplace. It has since grown into one of the world’s largest e-commerce sites, hosting numerous international and domestic brands that sell directly to consumers in China. The platform is a dominant force in the country’s digital economy and a major part of modern Chinese consumer culture.

Vipshop

Vipshop is not a physical place or cultural site, but a Chinese e-commerce company. Founded in 2008, it pioneered the online flash sales model in China, offering discounted brand-name products for a limited time. It grew rapidly to become one of the country’s major online retailers, particularly known for fashion and lifestyle goods.

JD.com

JD.com is a leading Chinese e-commerce company founded by Liu Qiangdong in 1998, which began as a small physical magneto-optical store before transitioning online in 2004. It grew rapidly by pioneering a direct sales model and building its own nationwide logistics network, including advanced warehouses and drone delivery systems. Today, it is one of the world’s largest internet companies, known for its efficient supply chain and a vast product range from electronics to groceries.

Douyin

Douyin is a popular Chinese short-form video platform launched in 2016 by ByteDance, known internationally as TikTok. It allows users to create and share creative videos set to music, ranging from dance challenges to comedy skits. The app quickly became a cultural phenomenon, shaping modern internet trends and youth culture in China and beyond.

Sullivan

I am unable to provide a specific summary for “Sullivan” as it is a common name that could refer to many different places. It could be a county, a city, a street, or even a person’s name.

To give you an accurate summary, could you please provide more context? For example, are you referring to Sullivan County in New York, Sullivan’s Island in South Carolina, or perhaps a different location entirely?

Winona Special Care Cream

“Winona Special Care Cream” does not appear to be a place or cultural site, but rather a brand of skincare product. Therefore, it does not have a history as a location or a cultural monument to summarize.

Chinese Dermatologist Association Annual Meeting

The Chinese Dermatologist Association Annual Meeting is a major professional conference for dermatology practitioners in China. It serves as a platform for sharing the latest research, clinical advancements, and fostering collaboration within the field. While the specific founding date of the association may vary, these annual gatherings reflect the ongoing development and modernization of dermatological medicine in China.

National Aesthetic Dermatology Conference

The National Aesthetic Dermatology Conference is a professional medical meeting, not a physical place or cultural site. It is a recurring event where dermatologists and skincare experts gather to discuss the latest research, technologies, and techniques in cosmetic and aesthetic dermatology. Its history is defined by its role in advancing the clinical practice and standards within this medical specialty.