The 2026 “Charm of Shanghai 6·6 Shanghai Style Cheongsam Month,” co-hosted by the Shanghai Intangible Cultural Heritage Protection Center and the Shanghai Style Cheongsam Culture Promotion Association, recently launched at the Shanghai Mass Art Museum. The museum has been transformed into a one-stop Shanghai-style aesthetic experience space, showcasing the evolution of century-old Shanghai-style clothing and aesthetic trends through a cheongsam art exhibition.
On the same day, a Shanghai-style cheongsam culture lecture was held in the first-floor lobby, where representatives of industry heritage, brand founders, and aesthetic directors gave specialized lectures and shared insights. Interactive experiences such as digital dressing mirrors and real-life cheongsam styling photo shoots were also set up on site, promoting the transformation of intangible cultural heritage from “static display” to “immersive experience.”
Over 30 cheongsam art teams gathered at the museum, presenting the artistic charm of Shanghai-style cheongsam through three themed performances. During Cheongsam Month, various urban landmarks including the Huangpu River cruise water lounge, Jinshan Langxia Friendly Village, Qingpu Fangxia Fashion Center, and Pudong EKA Tianwu will collaborate for citywide shows.
The cheongsam cultural and creative market on the second floor of the museum brings together 15 cheongsam and cultural brands, covering categories such as high-end handmade custom pieces, new Chinese-style everyday cheongsam, intangible cultural heritage button and embroidery accessories, and Shanghai-style original cultural creative derivatives, creating a cultural space integrating display, experience, and consumption. The market also offers free handcrafted coffee from “children of the stars.”
As one of the main events in Shanghai for the 2026 “Cultural and Natural Heritage Day,” the Shanghai-style Cheongsam Month will be guided by the core concept of “New Life of Intangible Heritage, Shanghai-style Fashion, Beauty Across the City,” focusing on intangible heritage revitalization, aesthetic education popularization, cultural-commercial-tourism integration, and public participation. Through a main venue leading and multi-district collaboration, it aims to bring Shanghai-style cheongsam culture into business districts, communities, industrial parks, and scenic areas, further enhancing the influence of the Shanghai-style cultural brand.
Shanghai Mass Art Museum
The Shanghai Mass Art Museum is a cultural institution dedicated to promoting public engagement with the arts, particularly through exhibitions, educational programs, and community activities. Originally established in 1956, it has evolved from a focus on socialist propaganda art into a dynamic space showcasing contemporary folk art, traditional crafts, and modern creative expressions. The museum plays a key role in preserving local artistic heritage while fostering inclusive, participatory experiences for diverse audiences.
Huangpu River cruise water lounge
The Huangpu River cruise water lounge offers a scenic boat tour along Shanghai’s iconic river, providing panoramic views of the city’s historic Bund and futuristic Pudong skyline. The river has been a vital waterway for centuries, serving as a key trade route that fueled Shanghai’s growth from a fishing village into a global metropolis. The cruise experience highlights this contrast, blending the colonial-era architecture on one bank with modern skyscrapers like the Oriental Pearl Tower on the other.
Jinshan Langxia Friendly Village
Jinshan Langxia Friendly Village is a cultural tourism destination in Shanghai’s Jinshan District, China, known for its preserved rural landscapes and traditional Jiangnan water-town architecture. Originally a farming community, it was developed into a scenic area that showcases local folk customs, agricultural heritage, and the “farmhouse” lifestyle. The village also serves as a symbol of cross-cultural exchange, hosting international visitors and events to promote friendship and rural tourism.
Qingpu Fangxia Fashion Center
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Shanghai Mass Art Museum
The Shanghai Mass Art Museum, originally established in 1956 as the Shanghai Mass Art Center, is a key cultural institution dedicated to promoting folk and contemporary arts among the public. Located in the former Shanghai Race Club building, a historic structure dating back to the early 20th century, the museum showcases exhibitions, performances, and educational programs that highlight local and traditional Chinese art forms. It serves as a vibrant hub for community engagement, preserving cultural heritage while fostering modern artistic expression.
Huangpu River cruise water lounge
The Huangpu River cruise water lounge offers a unique way to experience Shanghai’s iconic skyline, combining a relaxing boat ride with modern lounge amenities. Historically, the Huangpu River has served as a vital waterway for Shanghai’s development as a major port city, with the cruise route passing landmarks like the Bund and the futuristic Pudong district. This experience allows visitors to appreciate the city’s blend of colonial-era architecture and contemporary skyscrapers from a scenic vantage point on the water.
Jinshan Langxia Friendly Village
Jinshan Langxia Friendly Village, located in Shanghai’s Jinshan District, is a rural cultural tourism site that showcases traditional Jiangnan water-town architecture and folk customs. Originally a historic fishing and farming village, it has been transformed into a friendly, scenic destination where visitors can experience local crafts, farm life, and seasonal festivals. The village emphasizes community harmony and cultural exchange, blending its agricultural heritage with modern eco-tourism.
Qingpu Fangxia Fashion Center
The Qingpu Fangxia Fashion Center is a modern commercial and cultural hub located in Shanghai’s Qingpu District. It serves as a vibrant space for fashion exhibitions, retail, and creative events, blending contemporary design with local cultural elements. While it is a relatively recent development, it reflects Shanghai’s ongoing evolution as a global fashion and innovation center.
Pudong EKA Tianwu
Pudong EKA Tianwu is a vibrant cultural and creative complex in Shanghai’s Pudong district, originally built in the 1950s as a state-owned machinery factory. After decades of industrial use, it was renovated and reopened in 2023 as a hub for art, design, and innovation, blending its industrial heritage with modern architecture and public spaces. Today, it serves as a dynamic venue for exhibitions, performances, and community events, reflecting Shanghai’s transformation from an industrial to a cultural center.
