The 2025 Lunar New Year film season officially began on November 28th. This cinematic feast, running until December 31st, features a variety of genres including suspense, heartwarming dramas, action, and science fiction. According to Maoyan Professional Edition data, as of 2:00 PM on December 12th, the box office for the 2025 Lunar New Year season has reached 3.33 billion yuan. Additionally, statistics from the National Film Administration show that as of 2:30 PM on December 13th, China’s total box office revenue for 2025 has hit 50.003 billion yuan, with a total of 1.194 billion admissions.
Amid this nationwide movie-going fervor, Chongqing not only ranks among the top cities nationally with its strong box office performance but also adds distinct highlights to the season through the solid performance of the locally-shot art film “Wild Times” and its burgeoning technology-driven film and television industry.
Top Films Lead the Pack, Intense Competition in the Season
This year’s Lunar New Year season competition is particularly fierce. Disney’s sequel “Zootopia 2,” released domestically on November 26th, has not only broken multiple records for imported animated films in Chinese box office history but also leads the season’s chart with a commanding 2.8 billion yuan in box office revenue. Professional platforms like Maoyan and Dengta both predict its final box office could exceed 4 billion yuan. This sequel, nine years in the making, has become the top choice for audiences of all ages, thanks to its grand ecosystem featuring 67 animal species and 178 independent characters, along with its exceptionally realistic visual presentation of details like snake scale gloss and otter fur.
Among domestic films, the war-themed movie “Crafting in Spare Time,” a collaboration between director Kong Sheng and screenwriter Lan Xiaolong, has performed remarkably, earning over 240 million yuan in its first week. The star-studded cast led by actors Xiao Zhan and Peng Yuchang, combined with a tight narrative about the War of Resistance, has made the film a popular choice for domestic releases in December. The film eschews grand battle scenes, instead focusing on the story of a fitter named Mo Dexian who uses traditional mortise and tenon joinery techniques to resist Japanese scouts, grounding patriotic sentiment in specific emotional weight.
“Avatar 3,” set for release on December 19th, is another highly anticipated blockbuster for the latter half of the season, boasting upgraded naked-eye 3D technology and a new adventure story on Pandora. However, its 195-minute runtime raises concerns about scheduling. In an era impacted by short videos and mini-dramas, whether audiences can stay in theaters for over three hours heavily tests the film’s narrative control. Nevertheless, with less than a week until its release, the number of users marking “want to see” on the Maoyan platform has exceeded 800,000, demonstrating the film’s strong appeal.
Under the siphon effect of these top films, medium and low-budget films and classic re-releases are finding their own niches. The suspense film “Hidden Kill” starring Peng Yuchang, Zhang Junning, and Huang Xiaoming, the realistic absurdist comedy “My Most Special Friend” starring Zhang Songwen, and “Wild Times,” among others, attract specific audience segments with their differentiated themes. The re-release of restored classics like “Warriors of the Rainbow: Seediq Bale” and “Mountains May Depart” injects cultural depth into the season, satisfying cinephiles’ nostalgia. The competition among diverse genres ensures audiences with different preferences can find films to their liking, forming a solid foundation for the season’s continuously rising box office.
Movie-Going Frenzy in Full Swing, Cinema Operations Revitalized
As one of the core cities in the western film market, Chongqing has maintained the strong momentum from the Spring Festival season into this Lunar New Year season.
Data shows that during the 2025 Spring Festival season, Chongqing ranked fourth nationally with a box office of 213 million yuan and 4.468 million admissions. This heat has carried over into the Lunar New Year season, with occupancy rates at major cinemas in Chongqing continuing to climb. So far, the box office for the 2025 Lunar New Year season in the Chongqing region has exceeded 78 million yuan, with 2.066 million admissions.
On the evening of December 12th, queues formed at the self-service ticket kiosks of the UME Cinema (Times Paradise Walk branch), and there were also many moviegoers gathered at the MixC Cinema (Chongqing MixC branch). “Since the release of ‘Zootopia 2,’ weekend