During this year’s National Day and Mid-Autumn Festival holiday, the “super golden week” consumption synergy effect was particularly prominent. The holiday consumption market delivered impressive results, with total consumption increasing by 8.86% compared to the same period last year.
During the dual festival period, multiple activities were launched with over 300 million yuan in benefits, fully unleashing the consumption potential of the golden week.
Various districts organized丰富多彩的活动 to ignite the city’s consumption enthusiasm. “2025 Chongqing-Singapore Experience Week” was held in Guanyinqiao business district, while other districts hosted 2025 Jiefangbei International Consumption Festival and Chongqing International Music Beer Festival. These events created diverse consumption scenarios. Major business districts seized the holiday consumption opportunity to stimulate consumption vitality. Guanyinqiao Star 68 Plaza transformed into a gathering place for flagship stores and new product launches, while commercial complexes like Longfor A+ Liangjiang Xingyuehui jointly conducted promotional activities. Service retail sales increased by 11.35% year-on-year, while merchandise retail sales grew by 4.93%. Consumption in 20 major business districts in the central urban area increased by 9.52% during the holiday period.
Meanwhile, various districts presented integrated business-cultural-tourism-sports experiences. The “Yu Super” league deeply integrated with cultural tourism, offering activities like scenic spot ticket discounts with game ticket stubs; Fuling Meixin Red Wine Town offered 68 yuan five-day unlimited access passes; Wushan launched over 30 activities including folk performances and rural experiences. Major core business districts collaborated with key catering enterprises to launch the “360 Bowls of Chongqing Flavors” theme activity, unleashing the vitality of the food economy. The catering industry’s revenue increased by 7.60%.
Guanyinqiao business district
Guanyinqiao is a major commercial and entertainment district located in Chongqing, China. It has rapidly developed since the 1990s, transforming from a largely residential area into a bustling hub of skyscrapers, shopping malls, and corporate headquarters. Today, it is renowned for its vibrant pedestrian street and serves as a primary central business district for the city.
Jiefangbei
Jiefangbei, located in Chongqing, China, is a major commercial and business district centered around the Liberation Monument. The monument itself was originally built in 1945 to commemorate the victory in the Second Sino-Japanese War. Today, the area is a bustling symbol of the city’s modernity and a popular shopping and tourist destination.
Longfor A+ Liangjiang Xingyuehui
Longfor A+ Liangjiang Xingyuehui is a modern commercial and lifestyle complex located in Chongqing, China, within the Liangjiang New Area. Developed by the Longfor Group, it was designed as a vibrant hub integrating shopping, dining, and entertainment to serve the growing urban community. As part of the area’s recent development, it reflects Chongqing’s rapid expansion and focus on contemporary urban living experiences.
Guanyinqiao Star 68 Plaza
Guanyinqiao Star 68 Plaza is a prominent modern commercial and entertainment complex located in the bustling Guanyinqiao area of Chongqing, China. It opened in 2017 and quickly became a landmark known for its distinctive circular glass facade and vibrant retail environment. The plaza was developed as part of the area’s transformation into a major business and shopping district, reflecting Chongqing’s rapid urban growth.
Fuling Meixin Red Wine Town
Fuling Meixin Red Wine Town is a cultural tourism destination in Chongqing, China, themed around the local tradition of red wine production. It was developed to showcase the area’s history of winemaking, which dates back centuries and utilizes distinctive underground cave storage methods. The town combines historical elements with modern attractions, including European-style architecture, vineyards, and wine-tasting experiences.
Wushan
Wushan, also known as Witch Mountain, is a scenic area located along the Yangtze River in Chongqing, China, famed for its dramatic peaks and lush landscapes. It is historically and culturally significant due to its association with ancient Chinese mythology and poetry, often referenced in tales from the Chu Kingdom and Tang Dynasty works. Today, it is a popular tourist destination, especially known for the Lesser Three Gorges and its role in the Three Gorges reservoir region after the construction of the dam.
Yu Super league
The Yu Super League is a professional esports league for the multiplayer online battle arena game Honor of Kings, launched in 2016 by its developer, TiMi Studio Group. It has become one of the most popular and commercially successful mobile esports leagues in the world, particularly in China, featuring city-based franchises and major tournaments that culminate in an annual championship.
360 Bowls of Chongqing Flavors
“360 Bowls of Chongqing Flavors” is a culinary exhibition or concept that showcases the diverse and iconic food culture of Chongqing, China. It highlights the city’s famous spicy and numbing cuisine, particularly its hot pot tradition, by presenting a wide array of representative dishes. This immersive experience celebrates Chongqing’s history as a major port and industrial center, where bold flavors and communal dining became integral to local identity.
