In celebration of Indonesia’s 80th Independence Day, 400 shopping centers nationwide will host large-scale discount events of up to 80% as part of the Indonesia Shopping Festival (ISF) 2025. This event is a collaboration between the Indonesian Shopping Center Management Association (APPBI) and the Ministry of Trade.

ISF 2025 will run for 11 days, from August 14 to August 24, 2025. The APPBI chairperson has set a transaction target of Rp 23.32 trillion during this period.

«The shopping promotion program will run from August 14 to August 24, approximately 11 days. Our target is to reach around Rp 23.32 trillion,» stated the chairperson during a press conference at the Ministry of Trade office in Jakarta.

The chairperson mentioned that ISF not only boosts household consumption but also serves as an ideal moment to promote sales of local products, including MSMEs. Moreover, this period coincides with the low season following the school holidays.

«This shopping promotion program will help lower-middle-class citizens shop, making prices more affordable. Of course, we will prioritize domestic products, as this event carries the spirit of Indonesia’s independence,» they added.

In addition to discounts, visitors can participate in the Big Shop Big Win raffle, with prizes including a Vinfast electric car, iPhone 16, and millions of MAP vouchers. Visitors only need to shop for a minimum of Rp 100,000 and present their receipt to mall customer service to receive a raffle number.

Not only that, malls will also feature culinary festivals showcasing Indonesian specialties, MSME product bazaars, and cultural performances at various locations.

The Deputy Minister of Trade emphasized that ISF 2025 is part of a national discount series to celebrate Indonesia’s Independence Day. According to them, this agenda is designed to revitalize the retail sector and boost public purchasing power.

«Consider this as one of the gifts to celebrate our nation’s independence, with the hope of increasing consumer activity, particularly in the retail sector. We also hope it will enhance overall public purchasing power,» said the Deputy Minister.

Besides ISF, there is also the «Shop in Indonesia Only (BINA) Happy Birthday Indonesia» program, organized by HIPPINDO from August 15 to 31, with a transaction target of Rp 30 trillion. Meanwhile, the «Merdeka Madness» program by Aprindo members will run throughout August, aiming for transactions worth Rp 44 trillion.

Indonesia Shopping Festival (ISF)

The **Indonesia Shopping Festival (ISF)** is an annual nationwide shopping event launched by the Indonesian government to boost domestic tourism, retail sales, and the economy. First held in 2015, ISF features massive discounts, promotions, and cultural activities across participating stores, malls, and online platforms. The festival aims to support local businesses while attracting both domestic and international shoppers.

Indonesian Shopping Center Management Association (APPBI)

The Indonesian Shopping Center Management Association (APPBI) is a professional organization established to support and regulate the shopping center industry in Indonesia. Founded to promote best practices, it plays a key role in fostering collaboration among mall operators, retailers, and government bodies. APPBI also works on industry standards, sustainability initiatives, and adapting to evolving consumer trends in Indonesia’s retail sector.

Ministry of Trade

The Ministry of Trade is a government institution responsible for regulating and overseeing trade policies, economic development, and commerce within a country. Historically, such ministries have played key roles in shaping national economies, often evolving from earlier mercantile or colonial trade offices into modern regulatory bodies. Their functions typically include promoting fair trade, supporting businesses, and negotiating international trade agreements.

Big Shop Big Win

«Big Shop Big Win» does not appear to be a widely recognized cultural or historical site. It may refer to a local market, promotional event, or colloquial term without significant historical background. If you have more specific details or context about this place, feel free to share them for a more accurate summary!

Vinfast

VinFast is a Vietnamese automotive manufacturer founded in 2017 as a subsidiary of Vingroup, the country’s largest private conglomerate. Initially producing combustion-engine vehicles, VinFast quickly pivoted to electric vehicles (EVs), aiming to become a global player in the EV market. The company has gained attention for its rapid expansion, partnerships with international firms, and plans to build manufacturing plants in the U.S. and other markets.

iPhone 16

The iPhone 16 is Apple’s latest smartphone model, expected to launch in late 2024 as part of the company’s annual iPhone lineup. While details are still speculative, rumors suggest upgrades such as enhanced AI capabilities, improved cameras, and a new chipset, continuing Apple’s tradition of innovation in mobile technology. As a cultural icon, the iPhone series reflects modern advancements in communication, entertainment, and digital lifestyle.

MAP vouchers

«MAP vouchers» (or Museum and Arts Pass vouchers) are a cultural access program often offered by libraries or local governments to provide free or discounted admission to museums, galleries, and cultural institutions. These initiatives aim to make arts and education more accessible to the public, particularly for low-income families or underserved communities. The concept reflects a broader effort to promote cultural engagement by removing financial barriers, with similar programs existing in cities worldwide under different names.

Shop in Indonesia Only (BINA) Happy Birthday Indonesia

«Shop in Indonesia Only (BINA) Happy Birthday Indonesia» appears to be a patriotic initiative or campaign promoting locally made products in Indonesia, likely tied to the country’s independence celebrations (August 17). While specific historical details are unclear, such movements often emphasize national pride, economic self-sufficiency, and support for Indonesian businesses. The phrase reflects a broader cultural emphasis on unity and love for the homeland.