PT Coway International Indonesia officially launches Squarebig and Squarefit in Indonesia, offering air purifier solutions that not only keep air quality clean but also emphasize aesthetic design to complement modern homes.
PT Coway International Indonesia officially launches Squarebig and Squarefit in Indonesia, offering air purifier solutions that not only keep air quality clean but also emphasize aesthetic design to complement modern homes.
Growing public awareness of indoor air quality—which can contain 2–5 times more pollutants than outdoor air—drives the need for effective air purifiers that also align with modern lifestyles.
To meet this need, Coway designed Squarebig and Squarefit with a minimalist approach in natural color options like Pebble Gray and Sand Beige. This look allows both units to blend harmoniously with various interior concepts, from modern to natural living.
In terms of performance, both products are equipped with multi-layer filtration technology. The Air Matching Filter System allows users to adjust the type of filtration as needed, from filtering allergens, removing odors, to capturing fine dust. Meanwhile, the High Efficiency Filter technology can filter ultra-fine particles up to 99.999 percent, ensuring indoor air remains clean and healthy.
“We see that people’s needs go beyond function to also include aesthetics. We present Squarebig and Squarefit as a comprehensive solution so that clean air can be enjoyed without sacrificing the beauty of the space,” said Jake Lee, Vice President Director of Coway Indonesia.
Squarebig is designed for larger spaces, featuring a dual protection system and a double filter based on air-matching technology. This device can cover areas up to 79 square meters and includes real-time air quality monitoring features (PM2.5 & PM10).
Meanwhile, Squarefit is a choice for homes with limited space. With a low noise level of around 20 dB, this device provides optimal comfort for daily use, including during rest. Its slim and lightweight design also supports space efficiency.
This launch is part of Coway’s commitment to delivering innovations that integrate technology, design, and ease of use to improve people’s quality of life.
Carrying the concept of The Atmosphere of Excellence, the arrival of Squarebig and Squarefit underscores Coway’s step in setting a new standard for air purifiers—not only maintaining air quality but also enhancing aesthetic value in homes.
To expand access, Coway offers installment plans ranging from 3 to 7 years. Squarefit can be owned starting from Rp190 thousand per month, while Squarebig starts from Rp270 thousand per month.
Both products are now available through Coway’s official distribution network across Indonesia and are supported by Heart Service from Coway Lady (Cody), providing routine maintenance every two months, including performance checks, unit cleaning, and filter replacement to ensure optimal operation.
