On January 4th, the first working day of the new year, Qingpu District in Shanghai was bustling with activity. Inside the National Exhibition and Convention Center (Shanghai), the Qingpu District Integrated Development Conference for Agriculture, Culture, Tourism, Commerce, Sports, and Exhibitions was held. A series of major policies were released, and six benchmark IPs were unveiled, officially sounding the clarion call for the «Six Industries» integration to advance towards a broader scope, deeper levels, and higher standards. The conference set a target of 100 billion yuan in revenue by 2030, injecting strong momentum at the start of the year for the high-quality integrated development of industries in the Yangtze River Delta.

The conference affirmed the achievements of Qingpu’s «Six Industries» integrated development and stated that Qingpu must leverage its unique characteristics and innovate in practice to transform its resource endowments into developmental advantages. Aligning with the city’s guidance for the coordinated development of culture, tourism, commerce, sports, and exhibitions, efforts will be made to strengthen Qingpu’s brands as «China’s First Stop for Ancient Town Inbound Tourism,» «The Preferred Destination for Urban Residents’ Micro-Vacations,» and «A Benchmark Zone for Six-Industry Integration,» highlighting its «Most Jiangnan» cultural heritage and advantages as a «Hub Gateway.»

The conference summarized the achievements of Qingpu’s «Six Industries» integration in 2025 and outlined tasks for the next phase. It was pointed out that it is necessary to deepen understanding and earnestly shoulder the responsibility of promoting the integrated development of the «Six Industries.» This serves as a powerful tool to further boost consumption, an important path to enhance the city’s attractiveness, and a key measure to create a high-quality life. The focus should be on key areas to foster a thriving industrial ecosystem where the «Six Industries» complement each other beautifully. Efforts should be made to maximize visitor flow and showcase urban vitality; to balance both software and hardware development to shape unique charm; and to emphasize value conversion to stimulate consumption potential. It is essential to improve working mechanisms and fully consolidate the strong synergy needed to drive the integrated development of the «Six Industries.» This involves strengthening overall coordination, leveraging policy incentives, enhancing publicity and guidance, and attracting investment and talent to provide solid guarantees for the integrated development of the «Six Industries.»

From January to November 2025, Qingpu District received 45.5112 million tourist visits, a year-on-year increase of 19.96%; total retail sales of consumer goods exceeded 60.881 billion yuan, a year-on-year increase of 11.2%. Throughout the year, over 260 cultural and tourism activities at various levels and more than 160 consumption promotion events were launched, directly driving consumption exceeding 300 million yuan. Investment attraction also yielded fruitful results, with 8 high-quality agricultural projects and 5 cultural tourism projects attracted during the period. Additionally, 47 new film and television enterprises and 96 upstream and downstream enterprises in the gaming and esports industry were established. The «Technology Empowers Agriculture, New Qingpu Paints the Future» agricultural investment promotion conference saw the signing of 26 key projects, with intended investment totaling 2.033 billion yuan.

The continuous upgrading of brand activities and consumption scenarios has become a vivid footnote to integrated development. In 2025, Qingpu successfully hosted benchmark events such as the «Most Jiangnan» Cultural Tourism Festival, the inaugural Waterfront Music Festival, and the World Rowing Championships, igniting consumption trends of «traveling for performances» and «traveling for sports.» The effort to establish Zhujiajiao Ancient Town as a 5A-level tourist attraction progressed steadily. Panlong Xintiandi was recognized as the first national-level tourism and leisure block in the suburbs. Liantang Town’s Dongsheshe Village became the city’s first immersive homestay village. Integrated application scenarios continued to enrich, with core attractiveness and market influence steadily rising.

The conference released six benchmark IPs for «Six Industries» integration: the Dianshan Lake World-Class Lakeside Tourism Resort, China’s First Stop for Ancient Town Inbound Tourism, the Qingpu Outlet Commercial Tourism Show Belt, the National Exhibition and Convention Center Fashion Consumption Hub, the World-Class Water Town Reception Hall, and the Yangtze River Delta Water Sports Destination. This marks Qingpu’s entry into a new stage of industrial integration development led by brands and empowered by culture. These IPs deeply explore regional characteristic resources

National Exhibition and Convention Center (Shanghai)

The National Exhibition and Convention Center (Shanghai), also known as the «Four-Leaf Clover,» is one of the world’s largest single-build exhibition complexes. It was completed in 2015 as a key venue for the China International Import Expo (CIIE), symbolizing Shanghai’s role as a global trade hub. Its distinctive architectural design and massive scale were developed to host major international events and foster economic exchange.

Yangtze River Delta

The Yangtze River Delta is a highly developed and economically vital region in eastern China, encompassing Shanghai and parts of Jiangsu, Zhejiang, and Anhui provinces. Historically, its network of rivers and canals facilitated trade and agriculture for centuries, making it a cultural and commercial heartland. Today, it is a global economic powerhouse and a key driver of China’s modernization, home to major ports, industries, and innovation hubs.

Zhujiajiao Ancient Town

Zhujiajiao Ancient Town is a historic water town located on the outskirts of Shanghai, China, known for its well-preserved canals, stone bridges, and Ming and Qing dynasty architecture. Its history dates back over 1,700 years, flourishing as a bustling market town during the Ming (1368–1644) and Qing (1644–1912) dynasties due to its strategic position along key waterways. Today, it offers visitors a glimpse into traditional Jiangnan canal life with its ancient streets, temples, and boat tours.

Panlong Xintiandi

Panlong Xintiandi is a modern commercial and cultural district in Shanghai, developed from the historic Panlong Town area. It integrates restored traditional architecture, including Qing Dynasty and Republican-era buildings, with contemporary dining, retail, and event spaces. The project aims to preserve the area’s historical waterways and cultural heritage while creating a new lifestyle destination.

Liantang Town’s Dongsheshe Village

Liantang Town’s Dongsheshe Village is a well-preserved ancient Hakka village in Shenzhen, China, known for its distinctive walled «wei» fortress architecture from the Ming and Qing dynasties. Historically, it served as a defensive settlement for the Hakka people, featuring traditional structures like watchtowers and ancestral halls that reflect their communal culture. Today, it stands as a cultural heritage site offering insight into Hakka history and rural life in southern China.

Dianshan Lake World-Class Lakeside Tourism Resort

Dianshan Lake World-Class Lakeside Tourism Resort is a major recreational destination located in Shanghai’s Qingpu District, centered around the largest natural lake in the city, Dianshan Lake. The area has a long history as part of the ancient «Songze culture» and the water-town landscapes of the Jiangnan region, but was systematically developed into a modern integrated resort in recent decades to showcase ecological preservation alongside leisure, sports, and conference facilities.

Qingpu Outlet Commercial Tourism Show Belt

The Qingpu Outlet Commercial Tourism Show Belt is a modern retail and leisure complex located in Shanghai’s Qingpu District. It was developed as part of the area’s urban expansion to combine shopping, tourism, and cultural experiences, featuring outlet stores, dining, and entertainment venues. While it lacks ancient history, it represents contemporary China’s focus on integrated commercial and tourism development within major metropolitan regions.

World-Class Water Town Reception Hall

The World-Class Water Town Reception Hall is a modern exhibition and event venue located in the ancient water town of Wuzhen, Zhejiang Province, China. It was built to host major conferences, including the World Internet Conference, blending contemporary architecture with the region’s traditional canal-side cultural heritage.