The “26th ANNIVERSARY EVENT” will be held at Yokohama Beer’s main store “UMAYA” (6 Sumiyoshicho, Naka Ward, Yokohama) on November 3rd.

“Yokohama Beer” is a local beer company founded in 1999, making it the oldest in Yokohama City. Following the success of last year’s 25th-anniversary festival, the anniversary celebration will be held again this year.

This event will feature the store’s first-ever “all-day drink special.” With a ticket that includes the drink special, attendees can enjoy unlimited drinks from 12:00 PM to 8:00 PM, for up to 8 hours, featuring over 8 types of Yokohama Beer.

The food corner will offer beer-friendly dishes for 600 yen each, such as “Serious Takoyaki,” “Serious Yakitori,” and special barbecue prepared on-site.

The professional German folk music ensemble will energize the venue with diverse stage performances including yodeling, folk songs, and dance music.

Alongside stage events like a “Talk Event & Q&A Corner,” a “Big Rock-Paper-Scissors Tournament with fantastic prizes,” and a “Tuna & Salmon Cutting Show,” there will also be participatory workshops and various other programs throughout the event.

The event hours are from 12:00 PM to 8:00 PM, with the ensemble performing for 30 minutes each starting at 5:00 PM and 6:10 PM. Tickets for the “All-You-Can-Drink Pass” are 3,500 yen in advance (available only at the store) and 4,000 yen on the day of the event. General admission tickets are 600 yen per drink (soft drinks are the same price).

Yokohama Beer

Yokohama Beer refers to the historic brewing tradition in Yokohama, Japan, which began in 1869 with the founding of the Spring Valley Brewery by William Copeland. This marked Japan’s first commercial beer production, introducing Western-style brewing techniques to the country. The legacy continues today through modern breweries and the popular Yokohama Beer brand, celebrating the city’s pivotal role in Japanese beer history.

UMAYA

Based on available information, “UMAYA” most commonly refers to a large, modern resort and residential development in Punta Cana, Dominican Republic. It is a contemporary project known for its luxury villas, hotels, and golf courses, rather than a site with deep historical significance. Its history is recent, centered on its development as a premier tourism and real estate destination.

Yokohama City

Yokohama is a major port city in Japan that developed rapidly after the country opened to foreign trade in 1859, transforming from a small fishing village into a cosmopolitan hub. It is renowned for its historic waterfront area, Minato Mirai, which blends modern landmarks like the Landmark Tower with preserved red brick warehouses. The city’s international history is reflected in its vibrant Chinatown and Western-style architecture.

German folk music ensemble

A German folk music ensemble is a musical group dedicated to preserving and performing the traditional folk music of Germany’s various regions. These ensembles often use historic instruments like the accordion, zither, and alpenhorn, and their repertoire includes dances, drinking songs, and ballads. Their performances help to maintain a living cultural heritage that dates back centuries.

Talk Event & Q&A Corner

“Talk Event & Q&A Corner” is not a specific historical place or cultural site, but rather a common feature at conventions, festivals, or community gatherings. It is a designated area where audiences can listen to speakers, such as authors or experts, and then participate by asking them questions directly. This format facilitates interactive cultural exchange and public engagement.

Big Rock-Paper-Scissors Tournament

The Big Rock-Paper-Scissors Tournament is a modern competitive event, not a historical place or cultural site, that transforms the simple children’s hand game into a large-scale contest. It gained widespread popularity after being televised on a sports network in the 2000s, turning a universal pastime into a formalized competition with championships, strategies, and a dedicated following.

Tuna & Salmon Cutting Show

The Tuna & Salmon Cutting Show is a popular culinary and cultural performance, most famously associated with Tokyo’s Tsukiji Fish Market (and now its successor, Toyosu Market). Originating from the market’s daily auctions and wholesale activities, these dramatic, skill-based demonstrations showcase the precise Japanese art of breaking down large fish, turning a commercial process into an entertaining spectacle for visitors.