“Chinese-style modernization is a modernization that harmonizes material and spiritual civilization” “Enhancing people’s sense of cultural fulfillment and happiness through high-quality cultural supply”… Since the 18th National Congress of the Communist Party of China, a series of new ideas, viewpoints, and conclusions on cultural development have been proposed, promoting the increasing prosperity of China’s cultural sector.

During this year’s National Day and Mid-Autumn Festival holiday, from digital museums to intangible cultural heritage markets, from special performances to folk experience activities, the national cultural and tourism market has been meeting people’s diverse, multi-level, and multi-faceted spiritual and cultural needs through innovative cultural offerings. On the new journey, we must deeply implement the cultural development philosophy, adhere to people-centered development, empower through culture, and prosper through cultural industries, promoting greater prosperity in socialist culture and enriching people’s spiritual and cultural lives, thereby injecting powerful spiritual momentum into Chinese-style modernization.

National Day

“National Day” is not a specific place or cultural site, but a general term for a holiday commemorating a nation’s independence, founding, or a significant historical event. For example, France’s National Day (Bastille Day) on July 14th marks the start of the French Revolution, while the United States’ Independence Day on July 4th celebrates the adoption of the Declaration of Independence in 1776. These days are typically observed with patriotic displays, parades, and fireworks.

Mid-Autumn Festival

The Mid-Autumn Festival is a major harvest festival celebrated in many East Asian cultures, with its origins dating back over 3,000 years to moon worship in China’s Shang Dynasty. It traditionally honors the harvest and the full moon, symbolizing unity and abundance. Today, it is celebrated with family gatherings, mooncakes, and lanterns.

digital museums

Digital museums are online platforms that preserve and showcase cultural, historical, or scientific collections through digital media like virtual tours, 3D models, and interactive exhibits. They emerged in the late 20th century with the rise of the internet, expanding access to global heritage beyond physical boundaries. These institutions continue to evolve with technologies like augmented reality, making artifacts universally available for education and exploration.

intangible cultural heritage markets

Intangible cultural heritage markets are vibrant public spaces where living traditions, crafts, and skills are practiced and traded, rather than physical historical monuments. They serve to sustain traditional knowledge, such as handicraft production, folk performances, and culinary arts, by providing a platform for community practitioners. These markets help to ensure the survival and continued evolution of cultural practices that might otherwise be lost.

special performances

Special performances are cultural or artistic presentations, such as plays, concerts, or ceremonies, that are often tied to historical traditions, festivals, or significant events. They have evolved over centuries, reflecting societal values and preserving heritage through music, dance, and storytelling. Today, they continue to entertain and educate audiences, celebrating both historical roots and contemporary creativity.

folk experience activities

“Folk experience activities” are interactive cultural programs that allow participants to engage with traditional crafts, arts, and daily practices of a community. These activities have evolved from living cultural traditions as a way to preserve and share intangible heritage with new generations and visitors. They often include hands-on participation in skills like pottery, weaving, cooking, or folk performances that have been passed down through history.

cultural and tourism market

A cultural and tourism market is a modern commercial space designed to showcase and sell local crafts, foods, and souvenirs to visitors. These markets are often developed to boost the local economy by transforming traditional market culture into a curated tourist attraction. Their history is typically recent, created to preserve and promote regional heritage in an accessible, visitor-friendly format.

cultural industries

“Cultural industries” refers to the sector of the economy that creates, produces, and distributes goods and services rooted in artistic and cultural expression. Historically, this concept gained prominence in the late 20th century as societies began to formally recognize the economic value of creative fields like film, music, publishing, and design. These industries blend commercial activity with cultural identity, contributing to both economic growth and the preservation of a society’s heritage.