During the National Day and Mid-Autumn Festival holiday, multiple new films were released, featuring diverse genres that met audiences’ varied expectations and demands. The film market once again showed a heated trend. According to statistics, the total box office for the 2025 National Day film season reached 1.835 billion yuan, with 50.07 million admissions. Domestic films accounted for 98.93% of the box office. The top five films by box office were: “Volunteers: Blood and Peace,” “731,” “Assassin in Love 2,” “Wandering Life,” and “Deafening.”

With the combined boost from popular new releases and well-received older films, China’s total film market box office during the 2025 National Day season quickly surpassed the full-year 2024 box office performance, reaching 43.789 billion yuan, an increase of 18.98% year-on-year. Total admissions also exceeded 1 billion, showing continued strong market heat.

As the final chapter of a trilogy, “Volunteers: Blood and Peace” secured the top spot in daily box office rankings from its opening day, maintaining the number one position for 9 consecutive days. Its current box office has exceeded 480 million yuan, bringing the total box office for the “Volunteers” series to over 2.5 billion yuan.

“Assassin in Love 2” returned after four years, with upgraded fantasy elements and special effects meeting many viewers’ expectations. On its opening day, the film earned over 63 million yuan, securing the second place in daily box office, and finished the season with nearly 300 million yuan in total box office.

“731” continued to show strong market performance during the National Day season. For most days excluding the collective opening day of new films, it consistently held the second position in the box office rankings. After this golden holiday season, “731” has surpassed 1.86 billion yuan in total box office, currently ranking fourth in the 2025 annual box office chart.

The six new National Day releases “Wandering Life,” “Deafening,” “Starry Sky of the Three Kingdoms Part 1,” “Wind, Forest, Fire, Mountain,” “Bi Zhengming’s Proof,” and “GG Bond: An Old Pig’s Counterattack” ranked fourth to ninth in the seasonal box office chart respectively.

Among them, “Deafening,” which focuses on the hearing-impaired community, had the latest release date on October 4th and has already earned over 170 million yuan.

The film market showed strong momentum, with “film+” integrated consumption expanding beyond box office data, becoming an important engine for holiday consumption growth.

Diverse consumption keywords such as “film+tourism,” “film+merchandise,” and “film+cuisine” not only continuously inject vitality into the social economy but also demonstrate the high-quality development of China’s film industry breaking through traditional boundaries.

Through the combination of film IP and local characteristics, many non-traditional tourist destinations saw significant increases in visitor numbers due to film popularity. “Volunteers: Blood and Peace,” which showcases patriotic themes, attracted audiences to visit filming locations in Jiangxi. During the National Day holiday, the film studio in Shangrao saw daily visitor numbers increase by over 50%.

“Wandering Life” made Quanzhou and Jinjiang Wulin in Fujian popular tourist destinations, while “Assassin in Love 2” revitalized Chongqing, a hub for film creation, with its fantastical and imaginative worldview. Promotion activities integrating film locations into national tourism routes have been continuously incorporating movie filming sites into travel itineraries.

Various IP derivatives and

Volunteers: Blood and Peace

“Volunteers: Blood and Peace” is a memorial museum in Madrid, Spain, dedicated to the International Brigades who fought for the Spanish Republic during the Spanish Civil War (1936-1939). It honors the thousands of foreign volunteers from over 50 countries who joined the fight against fascism. The museum preserves their history and promotes the values of solidarity and peace for which they fought.

731

“731” refers to Unit 731, a covert biological and chemical warfare research and development unit of the Imperial Japanese Army during World War II. It was based in Pingfang, China, where its personnel conducted lethal human experimentation on thousands of prisoners. After the war, many of its members were granted immunity from prosecution by the United States in exchange for their research data.

Assassin in Love 2

“Assassin in Love 2” is not a real-world place or cultural site, but rather the title of a Chinese web novel and subsequent television drama series. The story is a work of historical fantasy fiction, set in a fictional ancient world, and follows the romance between a female assassin and a nobleman. Therefore, it does not have a physical history to summarize.

Wandering Life

I am unable to provide a summary for “Wandering Life” as it does not appear to be a widely recognized place or established cultural site. It may refer to a concept, a piece of art, literature, or a lesser-known local spot. If you can provide more context, I would be happy to try again.

Deafening

“Deafening” does not refer to a specific place or cultural site. It is an adjective describing an extremely loud noise. Therefore, it does not have a history to summarize.

Starry Sky of the Three Kingdoms Part 1

“Starry Sky of the Three Kingdoms Part 1” is a Chinese donghua (animated series) that reimagines the heroes and events of the Three Kingdoms period (c. 220-280 AD) in a modern, stylized setting. The series draws its core narrative and characters from the 14th-century historical novel “Romance of the Three Kingdoms,” but presents them with contemporary character designs and themes. It is a creative adaptation aimed at introducing this classic era of Chinese history and warfare to a new, younger audience.

Wind, Forest, Fire, Mountain

“Wind, Forest, Fire, Mountain” is a famous phrase from the Japanese warlord Takeda Shingen’s battle standard, representing his military philosophy. It symbolizes the ideal qualities of a warrior: as swift as the wind, as silent as a forest, as fierce as fire, and as immovable as a mountain. This concept is a significant part of the cultural history of the Sengoku period in feudal Japan.

Bi Zhengming’s Proof

“Bi Zhengming’s Proof” is not a known historical place or cultural site. The name appears to be a mistranslation or a fictional reference, as no such location exists in historical or cultural records. You may be thinking of a different name or concept.